Build B2B and B2C intent audiences from real research behavior.

An intent audience is a list of real people currently researching your category, built from what they read across the open web rather than from who they resemble or what they did on your site.

It differs from a retargeting pool, which only contains traffic you already earned, and from a lookalike, which models against people who have already bought. An intent audience describes demand that exists right now and has not reached you yet.

Contextual intent data is behavioral evidence of purchase research drawn from the content someone consumes: category articles, product comparisons, and repeated engagement with topics tied to a buying decision.

It surfaces before someone visits your site, fills out a form, or lands in a retargeting pool. That is the difference between reaching a buyer while they are still evaluating and reaching them after they have chosen a competitor.

Untitled indexes content from 300,000+ U.S. publisher websites that serve ads, then groups those pages into 36,000 standardized intent topics based on the semantic content of each page.

From those pages we capture the Ad-IDs of people engaging with the content and resolve each one through our identity graph back to a real person. Topic counts refresh weekly, so a segment describes demand this week rather than demand last quarter.

B2B intent data identifies businesses and decision-makers researching solutions in your category, which suits SaaS, services, and sales motions where you want to capture demand already flowing to competitors.

B2C intent data identifies consumers researching products for personal purchase, which suits ecommerce and DTC brands looking for net-new customers.

Untitled supports both from one platform. B2B teams typically enter a competitor URL and let our model return the matching topics. B2C teams search the 36,000 topics by keyword or brand.

Account-level intent attributes a signal to a company or domain. It tells you an organization is surging on a topic, then leaves you to work out who inside it to reach.

Person-level intent attributes the signal to an individual, which is what makes it activatable in paid media. It is also the only version that works for consumer brands, where there is no company to look up in the first place.

Lookalikes and demographics rest on assumptions about who someone is or who they resemble. Buyer intent data rests on observed behavior: people actively researching a category right now.

That changes when you enter the buying journey. Intent lets you reach in-market buyers before brand preference is set, before they fill out a form, and before they interact with your site at all.

Build the audience once and push it to Meta, Google Ads, TikTok, Pinterest, LinkedIn, Streaming TV through the Untitled DSP, and direct mail. There is no CSV export and no manual list building.

The same segment works across all of them, which matters if your growth depends on more than Google and Meta. Intent audiences currently deliver to paid media channels only.

Search the intent topics that match your category, or enter a competitor URL and select from the topics our model returns. Untitled builds the audience, then syncs it to the ad account as a native custom audience.

On Meta and TikTok it arrives as a Custom Audience, on Pinterest as a Customer List, and on LinkedIn as a Matched Audience. Each one is usable for direct targeting or as a seed for the platform's own expansion.

Match rates run around 75% on Meta and Google Ads, 60% on LinkedIn, and 50% on TikTok and Pinterest. Streaming TV through the Untitled DSP matches at roughly 90%, because the audience and the media buying happen in one system with no third-party graph in between.

Plan seed size against the matched number rather than the raw one. A segment of 100,000 records does not arrive at every destination as 100,000 reachable people, and any provider unwilling to give you a per-destination figure is giving you a blended one.

Google folded custom intent audiences into custom segments, where you supply keywords, URLs, or apps and Google builds the audience on its side. The audience never leaves Google, and you cannot inspect or reuse it.

Untitled runs the same mechanic as an independent layer. You supply keywords or a competitor URL, you get an audience you own, and you can activate it on Meta, TikTok, Pinterest, LinkedIn, Streaming TV, and direct mail as well as Google.

Yes. Enter a competitor's website URL and our model reads the content to identify the intent topics tied to that business. You review the list and select the topics relevant to your offering.

The resulting audience is made up of real people researching solutions in your category, often mid-comparison. It is the same idea as a Google Ads competitor campaign, portable across every paid channel you run.

A few hours, depending on audience size. Once ready, the audience appears in your Audience Library and can be activated immediately across paid channels.

You are notified inside your Untitled account the moment it is built and ready to push live.

Hestan Culinary hit 5.5X ROAS in Q4 2025 using intent audiences activated on Streaming TV. That is one brand, one channel, one quarter, and the full campaign detail is in the case study.

Results vary by category, offer, and channel mix. Top-of-funnel efficiency tends to show first, and most teams get clearer visibility into where demand originates within the first few weeks.