Connecting brands to real people.

We’re engineers, problem solvers, and data nerds. Together, we combine data, technology, and offbeat expertise so our customers can identify, connect and convert their target audiences. And we’re exceptional at this.

Product OverviewWhy the name Untitled?

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

untitled firm startup
untitled firm founders
untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk.
Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

kramer caswell, aaron peabody, and connor gaffney
untitled firm founders

FOUNDED IN 2018

Origin Story.

Untitled began when the three founders realized there was a massive gap for most companies attempting to adopt new innovations. They saw that the vast majority of organizations were consistently held back from modernizing due to poor data infrastructure and a shortage of the right tools and technical resources. After spending a few years in a high growth Ad-Tech startup, working long hours on data projects that left clients wanting more, they decided to venture out on their own and start something new. In 2018, Untitled launched with a mission to enable all businesses to innovate with data. For our founders, that started with creating a company culture committed to quality and transparency both in how they operated internally and how they served clients externally.

untitled firm team at a company meeting
modern data stack

OUR MISSION

Lower the Risk. Increase the Reward.

A core mission at Untitled is to be stewards of innovation and drive positive change. This translates into exceptional service and commitment to our customers’ data journey. When equipping organizations with the tools and knowledge needed to modernize their data operation, teams become empowered to effectively analyze challenges, develop strategic plans, and implement data-driven solutions that deliver results.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief of Staff

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & VP of Marketing

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

kevin malloy

Kevin Malloy

Director of Engineering

nate lane

Nate Lane

Full Stack Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.
Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

brooklyn clark

Brooklyn Clark

Solutions Architect

Caroline Tomasik

Data Scientist

A California native, Caroline graduated summa cum laude from UCLA with a Bachelor’s degree in Psychology. However, she soon realized that to quickly derive insights, leveraging the power of data is crucial. Caroline went on to receive a Master’s Degree in Cognitive Science with a specialization in Computation, finishing third in her class. She is passionate about bringing her psychology background to data science, creating machine learning models to understand and predict human behavior. In her free time, you’ll find her at a coffee shop, iced latte in hand, diving into a new thriller novel.
alex hamilton

Alex Hamilton

Full Stack Engineer

Alex brings his creativity and expertise in full-stack development to the team at Untitled. He loves to build things and solve problems, preferably at the same time. When he’s not behind a laptop, Alex spends much of his time as a guitar player and vocalist in his band Mr. Please. With a passion for both technology and music, he brings a unique perspective to his work and is always looking for new ways to innovate and create.
ashley roberts

Ashley Roberts

Project Manager

Weston Hagan

Weston Hagan

Customer Success Manager

As an eCommerce entrepreneur turned Customer Success pro, Weston brings firsthand experience to his role: he was an Untitled user before joining the team. He believes technology should be well designed, easy to understand, and driven by real customer feedback.

Outside of work, you’ll find Weston training for a triathlon, baking a pie, or wrangling his Mini Schnauzer, Otto.

john wilmoth louisville untitled board member

John Willmoth

Board Member

Venture capital investor with over thirty years of experience in finance, corporate development, and investing. Industry experience includes wireless communications and software technology enabled business services, with an emphasis on recurring revenue businesses. Investment experience includes personal, corporate, and institutional venture capital. Served as Board member for communications, technology, and healthcare companies.

Specialties: Venture capital, finance, mergers and acquisitions, joint ventures, business development, strategic planning

andy eastes louisville untitled board member

Andy Eastes

Board Member

ken edwards louisville kentucky untitled board member

Kenneth Edwards

Board Member

aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.
piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.
pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed).
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.

Meet the Team.

Comprised of people with a variety of interests and expertise, we strive to think differently, challenge norms, and ask “why?” to continuously improve how we work and how we serve.

aaron peabody

Aaron Peabody

Co-Founder & CEO

Aaron Peabody specializes in the data element of Untitled’s business and leads the technical staff. His professional background has been predominantly comprised of technology startups and scale-ups, bringing an entrepreneurial edge and diverse tech stack to the Untitled team.

Aaron has worked as a data strategist and integrations expert in a wide variety of industries. In former roles, he built data models for Fortune 100 companies to help guide decision making for some of the largest marketing budgets in the world. His unique experience gives him a large toolbox of skill sets to amplify a client’s data activation strategies.

At any given time, Aaron is working through two to three science fiction books. If he’s not reading or working, you’ll find him at a local coffee shop or brewery with his pup Piper.

connor gaffney

Connor Gaffney

Co-Founder & Chief Operating Officer

Connor Gaffney graduated with Bachelors of Business Administration from Laurentian University in Ontario, Canada. Experienced in data analytics and data storytelling, he is able to create new value from clients’ customer information and identify new opportunities for any company.

His professional history has focused on managing and working in teams that built custom business models for Fortune 500 companies. He ensures operations flow smoothly within the company and that maximum value is generated for each client.

kramer caswell

Kramer Caswell

Co-Founder & Head of Product

Kramer Caswell brings an expertise in product and marketing to the Untitled team. Kramer has over 6 years experience in building/executing technology products and executing marketing campaigns with detailed knowledge of major ad platforms. Additionally, he holds significant UX/UI expertise, including optimizing customer data pipelines.

Kramer leads Untitled product initiatives, supporting multi-functional teams across the company.

kevin malloy

Kevin Malloy

Director of Engineering

Bryce Broughton

Bryce Broughton

R&D Solutions Architect

Bryce Broughton is our R&D Solutions Architect at Untitled. Bryce studied mathematics at the University of Southern Indiana and then continued her education at Saint Louis University, where she graduated with her MS in Health Data Science.

Originally, Bryce wanted to be an actuary, but that changed when she took a time series and regression course. She was fascinated by the art of perfecting a predictive model and knew she wanted to make a career out of modeling and analytics.

nate lane

Nate Lane

Full Stack Engineer

With a wealth of experience in both development and design, Nate brings a multi-faceted skillset to the team. He is a constant learner and collaborative problem-solver, always looking for ways to improve products, projects, and systems by harnessing the power of the team at Untitled.

Caroline Tomasik

Data Scientist

A California native, Caroline graduated summa cum laude from UCLA with a Bachelor’s degree in Psychology. However, she soon realized that to quickly derive insights, leveraging the power of data is crucial. Caroline went on to receive a Master’s Degree in Cognitive Science with a specialization in Computation, finishing third in her class. She is passionate about bringing her psychology background to data science, creating machine learning models to understand and predict human behavior. In her free time, you’ll find her at a coffee shop, iced latte in hand, diving into a new thriller novel.
alex hamilton

Alex Hamilton

Full Stack Engineer

Alex brings his creativity and expertise in full-stack development to the team at Untitled. He loves to build things and solve problems, preferably at the same time. When he’s not behind a laptop, Alex spends much of his time as a guitar player and vocalist in his band Mr. Please. With a passion for both technology and music, he brings a unique perspective to his work and is always looking for new ways to innovate and create.
brooklyn clark

Brooklyn Clark

Solutions Architect

ashley roberts

Ashley Roberts

Project Manager

Weston Hagan

Weston Hagan

Customer Success Manager

As an eCommerce entrepreneur turned Customer Success pro, Weston brings firsthand experience to his role: he was an Untitled user before joining the team. He believes technology should be well designed, easy to understand, and driven by real customer feedback.

Outside of work, you’ll find Weston training for a triathlon, baking a pie, or wrangling his Mini Schnauzer, Otto.

john wilmoth louisville untitled board member

John Willmoth

Board Member

Venture capital investor with over thirty years of experience in finance, corporate development, and investing. Industry experience includes wireless communications and software technology enabled business services, with an emphasis on recurring revenue businesses. Investment experience includes personal, corporate, and institutional venture capital. Served as Board member for communications, technology, and healthcare companies.

Specialties: Venture capital, finance, mergers and acquisitions, joint ventures, business development, strategic planning

andy eastes louisville untitled board member

Andy Eastes

Board Member

ken edwards louisville kentucky untitled board member

Kenneth Edwards

Board Member

pablo

Pablo

Head of Chaos Theory

A young Boston Terrier, Pablo belongs to Kramer Caswell. He enjoys sprinting up and down the halls of Untitled, wearing cool shirts, eating the floor, and attempting to join Zoom calls. When not in the office, he loves spending time with his mom, Cassidy, and ripping up every single toy he owns (including his own bed)
piper

Piper

Director of the Office

Piper was rescued from a dumpster by Aaron Peabody in 2019. She has come a long way from her roots. Piper enjoys spending time with Aaron and her mom, Amber. When in the office, Piper enjoys listening in on meetings, softly barking at team mates, and asking others to play with her.
riggs

Riggs

Chief Hyper Officer

Riggs is a playful and energetic dog who loves nothing more than to romp around and have fun. As the Chief Hype Officer of Untitled, Riggs is always on the lookout for ways to get people excited and engaged. He's a natural performer and knows just how to put on a show that will make everyone smile. When he's not busy being a professional goober, Riggs loves to snuggle up with his favorite humans and take long naps in the sunshine. Overall, Riggs is a lovable and loyal companion who brings joy and happiness wherever he goes.
aspen the dog

Aspen

Scared Boi

This scared corgi american eskimo mix, Aspen, belongs to Bryce Broughton. He usually doesn’t like to leave the comfort of his own home because there’s too many noises, but he can’t pass up a good car ride so he gets tricked to coming into work sometimes. Outside of the office, his favorite hobbies include looking outside the window, chasing rabbits out of the yard and working on improving his mile personal record of 6:20. If you ever get the pleasure of meeting Aspen, he probably won’t let you touch him but his mom will gladly comfort him for you while you give him pets.

Our Values.

Our company culture is defined by five core values that bind our team together.

untitled team in 2021

1 / 5

Be Dedicated

To the customer, to the company, to the team & to yourself, in all things.

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.

Book a Live Demo

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.