Run programmatic CTV, OTT, and display ads on Hulu, Peacock, Max, and Disney+ with the audiences you’ve already built. The Untitled DSP delivers up to 50% lower CPMs than traditional demand-side platforms. No enterprise contracts, no agency middlemen, no CPM markup.
Run CTV, OTT, and display campaigns across roughly 93% of the available web, the same premium inventory enterprise DSPs serve, without the enterprise price tag.
Most demand-side platforms require six-figure annual commits and a managed-service team. Untitled is self-serve, so any team can run premium CTV and OTT campaigns on their own terms.
Retarget identified site visitors across Hulu, Peacock, Max, and Disney+. Combine first-party shopper data with buyer intent data and lookalike audiences to drive measurable ROAS on connected TV, without the agency layer.
Pair identity-resolved intent audiences with programmatic CTV, OTT, and display to reach in-market buyers in your category. The same audience can be activated across connected TV and display from a single platform.
Average revenue increase for brands running campaigns through the Untitled DSP and Audience Studio.
Lift in customer LTV when first- and second-party data power your programmatic targeting.
Lower cost-per-purchase when activating first-party data across CTV, OTT, and display from Untitled.
Customer Outcomes
Since incorporating Untitled into our digital strategy, we've seen remarkable results. In just three months, Untitled has helped us increase our average order value by 12% — a testament to its effectiveness in converting visitors into customers.
Neil Holyoak Head of Brand, Anolon Cookware
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We knew OTT and CTV were powerful channels, but we had no idea how to actually get started buying placements. Untitled helped us unlock that access. Within 30 days, we saw 3X ROAS and real traction from Hulu and Disney+.
Jordan Posch Director of Marketing, AIRWAAV
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We've leveraged Untitled's Identity Resolution and Customer Segmentation software for years, and when the Untitled DSP officially released, we knew it could deliver results and get us in front of the right customers at the right time.
Christina Chonody Sr. Director of Marketing, Hestan Culinary
Read the case studyNo agencies, no black boxes. Activate your customer data across CTV, OTT, and display mediums. The all-in-one retargeting platform built for marketers who want performance without complexity.
Upload your CRM and first-party files. Untitled’s Identity Graph matches them to digital identities: personal emails, MAIDs, IPs, and DSP partner IDs for direct retargeting across CTV channels like Hulu and Peacock, as well as display, native, audio streaming and more.
Guide your best audiences from awareness to conversion without switching platforms. Launch, manage, and optimize CTV, OTT, and display campaigns from a single environment. One-to-one targeting across roughly 93% of the available web with some of the most affordable CPMs in the U.S.
Go beyond your known audience. Untitled’s second-party data and AI-powered lookalike models reveal anonymous site visitors who match your best customers, ready to retarget on connected TV and display.
Frequently asked questions
Everything performance marketers ask about self-serve DSPs, CTV advertising, and how the Untitled DSP compares to The Trade Desk, DV360, and managed-service alternatives.
A demand-side platform (DSP) is software that lets advertisers buy digital ad inventory across multiple ad exchanges through a single interface. Instead of negotiating directly with publishers like Hulu, Peacock, or display networks individually, advertisers use a DSP to bid on impressions in real time across CTV, OTT, display, mobile, and audio inventory.
The Untitled DSP is a self-serve programmatic advertising platform that connects to 20+ ad exchanges and streaming services, with built-in identity resolution so you can retarget known site visitors across every screen.
CTV (Connected TV) advertising is the practice of serving video ads on internet-connected television devices — smart TVs, streaming sticks, gaming consoles, and set-top boxes. Ads run inside streaming environments like Hulu, Peacock, Max, and Disney+.
Unlike linear TV, CTV ads are bought programmatically through a DSP, can be targeted to specific audience segments, and produce measurable performance data. Untitled customers like Toadfish Outfitters have achieved 6X ROAS on CTV campaigns by combining first-party site visitor data with premium streaming inventory.
CTV (Connected TV) and OTT (Over-the-Top) are often used interchangeably, but they describe different things. OTT refers to the delivery method — streaming content over the internet, bypassing traditional cable or satellite. CTV refers to the device — a television connected to the internet.
An OTT ad can run on any device (phone, laptop, tablet, TV), while a CTV ad specifically runs on a television. Most advertisers care about both because viewers watch streaming content across all of them. The Untitled DSP supports CTV and OTT ad inventory across the same campaign.
Traditional DSPs like The Trade Desk and DV360 are built for enterprise advertisers and agencies — they require large minimum spend commitments, annual contracts, and often a managed-service team to operate.
The Untitled DSP is self-serve and built for performance marketers at ecommerce brands, DTC companies, and growth-stage SaaS. It connects to the same premium ad exchanges (including Hulu, Peacock, Disney+, Magnite, PubMatic, Index Exchange) at up to 50% lower CPMs, with built-in identity resolution so you can retarget your own site visitors without separate identity software like LiveRamp.
The Untitled DSP provides access to 20+ ad exchanges, SSPs, and streaming services including Hulu, Peacock, Max, Disney+, Prime Video, Amazon Ads, Google Ad Exchange, Magnite, PubMatic, Index Exchange, OpenX, Xandr, and Criteo.
This gives advertisers programmatic access to roughly 93% of the available web — the same premium inventory enterprise DSPs serve.
CPMs on the Untitled DSP are set by you at the bid-feed level — you choose the maximum price you're willing to pay for an impression. Because ad-buys are submitted directly at the real-time auction, prices fluctuate based on the publisher's floor price, available supply, and advertiser demand within each ad exchange.
Most Untitled customers see CPMs up to 50% lower than equivalent inventory on traditional DSPs because there is no managed-service markup or agency layer. Media dollars must be on deposit before campaigns launch; there are no long-term contracts or minimum spend commitments.
No. While the Untitled DSP is most powerful when paired with first-party data from the Untitled ID Tag, you can also activate audiences built from contextual intent data, lookalike models, ICP audiences, or second-party data from Untitled's identity graph.
This lets new advertisers prospect for high-fit audiences even without an existing customer list.
Yes. Agencies can white-label the entire Untitled platform — including the DSP — under their own brand, logo, domain, and pricing. This lets agencies deliver self-serve programmatic CTV, OTT, and display advertising to clients without building infrastructure or negotiating enterprise DSP contracts.
Untitled offers margin-friendly pricing for white-label partners. Learn about the agency partner program →
To launch campaigns on the Untitled DSP you need:
An active Untitled account, the Untitled ID Tag installed on your website, your own creative assets (video ads, display banners, landing pages), and media dollars on deposit. Media buys are executed via a Purchase Order Addendum to the Untitled Platform Services Agreement.
There are no long-term contracts or minimum monthly commitments.
If managing your audience means managing six separate platforms, we should talk.
If managing your audience means managing six separate platforms, we should talk.
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