The Zeta Global alternative for your enterprise audience strategy.
Zeta Global sells a marketing operating system designed to replace the stack around it. Untitled is the audience platform built for modern marketing teams. Identity resolution, intent data, segmentation and activation, delivered to the data warehouse, CDP and activation channels your teams already run.
500+ organizations served / 45-65% of addressable U.S. web traffic resolved / Public security documentation
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The quick comparison between Zeta Global and Untitled
Both companies sell identity, audience data and activation to enterprise brands and the agencies that serve them. Zeta Global delivers it as one integrated marketing and advertising operating system, with a CDP, messaging, loyalty, advertising and analytics inside a single platform. Like other audience data providers, Untitled delivers the same audience layer as data you can take anywhere, through a REST API, a private PostgreSQL warehouse, SFTP, custom delivery or the Untitled portal. You keep the architecture you have and add an identity layer to it.
The same audience layer. Person-level identity resolution, a 300M+ record U.S. graph, 36,000+ intent topics, segmentation and cross-channel activation.
Quicker deployment. Resolution data arrives within 24 hours of deployment. There is no system of record to migrate and no stack to consolidate first.
Published docs and procurement resources. Untitled's API documentation and full procurement set is public in our knowledge base.
Untitled and Zeta Global
on the audience layer.
Everything below is drawn from what each company publishes on its own website, verified September 2026. Where Zeta Global does not publish a detail, we say so rather than guess.
| Capability | Audience and identity layerUntitled | Marketing operating systemZeta Global |
|---|---|---|
| Who it is built for | Enterprise consumer brands and the agencies that run their media, including teams that already own a data warehouse or CDP | Large enterprises and agency holding companies consolidating marketing and advertising into one system. Zeta states that 51% of the Fortune 100 and all six of the largest agency holding companies use the platform |
| Identity graph | 300M+ U.S. person-level records. Matching is primarily deterministic, anchored to a hashed email address | The Zeta Data Cloud, described as one of the industry's most advanced identity graphs. Graph size and matching methodology are not published |
| Identity resolution scope | 45-65% of addressable U.S. web traffic via the Untitled ID Tag. U.S. records only | Recognition of known and anonymous users across devices, across a global enterprise footprint |
| Intent data | 36,000+ contextual intent audiences and topics built from the open publisher ecosystem, searchable inside the audience builder | Proprietary signals inside the Zeta Data Cloud. The underlying topic taxonomy is not published |
| Enrichment attributes | 30+ data points per profile, 100+ on Enterprise | Not published |
| Audience building | AI audience builder. Describe the audience in plain language, review the logic, save and activate | Audience building inside the Zeta Marketing Platform, with Athena and AI agents layered over it |
| Where the data can live | Your stack or ours. REST API, private PostgreSQL warehouse, SFTP, custom delivery, or the Untitled portal | Inside the platform. The Zeta Marketing Platform is the environment the work happens in |
| Activation channels | One-click sync to the destinations and media channels your team already buys | Email, social, CTV, display, video, mobile and in-store, activated natively within the platform |
| Connected TV and programmatic | Native DSP inside the platform. No seat fees, 20 percent transparent markup, $500 campaign minimum |
Native omnichannel advertising across their own media stack. Terms and rates are not published |
| Direct mail retargeting | Postcards mailed within 24 to 48 hours of a site visit, $0.56 to $0.83 per piece |
Not a published part of the platform |
| Multi-brand and agency workspaces | Multi-brand and agency management available. One view across every brand, client or subaccount. Admin and Viewer roles per account, monthly resolution caps per tag, white-labeling configured by our team | Enterprise and agency teams operate across workspaces within the platform. Structure, permissions and branding options are not published |
| Shape of the implementation | Additive. Start as one more data source in the environment you run today and expand only if it earns it | Consolidating. The platform is built to replace disconnected tools and become the system teams work inside |
| Time to first data | Within 24 hours of deployment | Not published |
| Published pricing | Yes. Rates are on our pricing page, with Enterprise scoped to resolution volume and delivery method |
Not published. Quoted through their enterprise sales process |
| Security and procurement documentation | Public. Information security policy, patch management policy with remediation SLAs, subprocessor list, platform data flows, and full detail on tag behavior and cookies, none of it behind an NDA | Not published in their public documentation at the time of writing. Request it through their enterprise procurement process |
Comparison compiled from publicly available information on getuntitled.ai and zetaglobal.com, verified September 2026. Zeta Global, Zeta Marketing Platform, Zeta Data Cloud and Athena by Zeta are trademarks of their respective owner and are not affiliated with Untitled. If anything here is out of date, tell us and we will correct it.
Take one call before the architecture decision is made.
Choosing a marketing operating system commits your data, your reporting and your team's daily workflow to one vendor's architecture, and unwinding that later is the expensive part. Untitled is a smaller decision with a smaller footprint. Bring the audience requirements you are holding Zeta to, and we will show you what our graph resolves against your traffic and what the intent data returns. If you still choose Zeta, you will walk into that process with sharper questions.
Two different scopes,
honestly drawn.
Zeta is an operating system for the entire marketing organization. Untitled is the audience and identity layer inside whatever organization you already have. Neither one is a subset of the other, and that difference matters more than any single feature row.
Untitled owns
Zeta Global owns
Zeta locks you in. Untitled is composable.
An operating system is worth buying when the problem is fragmentation across the whole organization. That is a real problem and Zeta solves it at a scale very few companies can. It is the wrong purchase when the actual gap is audience data, because you end up funding a stack replacement to get a graph.
Untitled sells the identity graph, the intent layer and the activation on top of it, and leaves the rest of your architecture alone.
Untitled can start as a data source.
Expand as far as you want.
Untitled does not require you to move your first-party data, retire a CDP or hand your reporting to a new vendor. Most enterprise teams start at stage one, then decide whether stages two and three are worth doing at all.
Untitled as a source
Treat Untitled as one more data source in the environment you already run. Lowest friction and fastest to value, with resolution data arriving within 24 hours of deployment.
Enrichment endpoint
New records from Untitled in, your existing records enriched, synchronicity between systems. Our team shows your engineers how to join them.
Stitching layer
Interlinkage data tying identity together across properties and systems. None of the three stages requires replacing your CDP or changing your architecture.
You can run this alongside a Zeta evaluation.
Nothing about deploying Untitled interferes with an evaluation already in flight. Stage one sits beside your current stack, which means you can compare what our graph returns on your own traffic against what you are being shown in a demo environment.
The same audience data,
five ways to receive it.
Our integrations exist and are entirely optional. We do not expect a large organization to activate from Untitled, or to onboard an established CDP into our platform.
Pick the delivery method your stack already uses
- REST API. Warehouse-native and engineering-led stacks.
- Private PostgreSQL warehouse. A common enterprise pattern.
- SFTP. Established file-based workflows.
- Custom delivery. For the cases where nothing else fits.
- Untitled portal. For teams who do want a workspace.
Two ways our data meets yours
Hashed email. The native identity marker of the graph. If a hashed email is the only thing you can share, that is enough to match, which satisfies most data-minimization requirements without moving raw records.
Customer-designated UUID sync. Untitled can extract an identifier your systems already generate and attach it to the resolution record, giving both sides a shared join key. Available to any enterprise team and configured by our team.
Zeta is bought at the holding company. Untitled is bought by the team running the accounts.
If your agency already sits inside a holding company platform decision, this is the layer you can adopt on your own book without waiting on it.
A workspace for every client
One view across every brand, client or subaccount. See status, trailing 30-day activity, ID Tag health and connected first-party sources in a single table, and assign team members per account as Admin or Viewer.
Your brand on the platform
White-labeling is available and configured by our team, so clients log in to your software. Cap any tag at a monthly resolution limit per client, or leave it uncapped.
Margin that belongs to you
Wholesale rates are available to agency partners. You set what you charge your clients, and the spread between the two is yours rather than a line item in someone else's platform fee.
Building the audience
is the easy part.
An audience you cannot spend against is a spreadsheet. Untitled activates the same audience across paid social, email, connected TV and the mailbox, without rebuilding it in four places or moving your buying into a new platform.
Channels included with Untitled
Paid social and search
+ more
One-click sync into the accounts your team already buys in. No CSV exports and no stale segments.
Email, CRM and CDP
+ more
Profiles arrive enriched, so the flows you have already built have something new to personalize with.
Connected TV and streaming audio
+ more
Native DSP with no seat fee, a 20 percent transparent markup and a $500 campaign minimum, running on the same account data.
Direct mail
Postcards in the mailbox 24 to 48 hours after a site visit, from $0.56 per piece.
AI assistants and agents
+ any API client
The Untitled REST API is documented publicly, so the AI tools your team already uses can query resolutions, audiences and intent topics directly. Point an assistant at the endpoints to pull a weekly audience report, check tag health across brands or surface which intent topics moved, using your own scoped credentials inside your own environment rather than handing a third party a copy of your data.
What changes when the audience layer is portable
Suppress recent purchasers so paid social stops charging you to reach someone who bought last week. Retarget the traffic that leaves without identifying itself. Expand a known-customer segment with intent topics rather than a lookalike model. Send a postcard to a high-intent visitor while the visit is still fresh. Then report on all of it at the audience layer in the BI tools your team already trusts.
Your security team wants primary documentation, not a summary.
It is already published. Compliance is not automatic and we do not pretend it is, so the primary documents are public rather than gated behind an NDA and a sales cycle.
What is published today
- Information security policy covering access, encryption, secure development and incident response
- Observability and patch management policy, including remediation SLAs
- Current third-party subprocessor list
- Platform data flows, plus full technical detail on tag behavior and cookies
- Platform Services Agreement, including breach notification obligations
How the matching actually works
Untitled uses hashed email as the primary identity anchor, linking devices and profile attributes through a deterministic identity graph. Validation runs continuously against online signals and out-of-band data rather than relying on probabilistic modeling.
No personally identifiable information is transmitted to third parties in order to resolve a visitor. Records are U.S. only, the framework is consent-based, and your organization remains the data controller.
One company publishes rates.
One quotes them.
Neither approach is wrong. They tell you different things about how the purchase is going to go.
Published on the pricing page
Quoted through enterprise sales
When Zeta Global is
the better choice.
We would rather you pick the right system than the wrong one, and for a certain kind of organization that system is theirs.
Choose Zeta Global if
You are consolidating a large marketing and advertising stack into one system, you need messaging, loyalty, media buying and attribution to live in the same place, the mandate came from the top of the organization, and you have the runway and internal resourcing for an enterprise implementation. Consolidation at that scale is what they are built for, and very few companies can do it.
Choose Untitled if
What you actually need is the audience and identity layer, you want that data inside the warehouse, CDP and channels you already run, your audience is U.S. consumers, and you would rather prove the data on real traffic in weeks than scope a platform migration first. Ecommerce, retail, automotive, financial services and multi-brand portfolios are where a person-level consumer graph pays for itself fastest.
Untitled and Zeta Global, answered.
What is the difference between Untitled and Zeta Global?
Zeta Global is an integrated marketing and advertising operating system built for large enterprises, combining a CDP, messaging, loyalty, advertising and analytics in one platform with an AI agent layer on top. Untitled is an audience platform covering the identity and data layer only: a 300M+ record U.S. identity graph, identity resolution, 36,000+ contextual intent topics, segmentation and cross-channel activation. Untitled is delivered into the warehouse, CDP and channels you already run, through a REST API, a private PostgreSQL warehouse, SFTP, custom delivery or our portal, so adopting it does not replace your existing architecture.
Is there a Zeta Global alternative for identity resolution and audience data?
Untitled is the audience layer of that stack sold on its own. You get person-level identity resolution against a 300M+ record U.S. graph, contextual intent data, enrichment attributes, audience building and activation across paid social, email, connected TV and direct mail. If the gap you are solving is audience data rather than organization-wide fragmentation, buying the layer is a smaller decision than buying the operating system around it.
How much does Zeta Global cost?
Zeta Global does not publish pricing. Access starts with a demo request and is quoted through their enterprise sales process, which is standard for platforms sold at that scale. Untitled publishes its rates on the pricing page, with Enterprise scoped to resolution volume and delivery method and wholesale rates available to agency partners. We do not publish an estimate of Zeta's pricing because we have no verifiable figure for it.
Can Untitled work alongside Zeta rather than replacing it?
Yes. Untitled is designed to function as an additional data source in an existing environment, so it can sit beside a platform you already run or one you are currently evaluating. Enterprise teams typically start by treating Untitled as a source, then decide whether to use it as an enrichment endpoint or an identity stitching layer across properties. None of those stages requires replacing a CDP or changing your architecture.
Does Untitled have an identity graph like the Zeta Data Cloud?
Untitled operates a 300M+ record U.S. person-level identity graph. Matching is primarily deterministic and anchored to a hashed email address, with continuous validation against online signals and out-of-band data rather than probabilistic modeling. Untitled resolves 45 to 65 percent of addressable U.S. web traffic. Zeta describes the Zeta Data Cloud as one of the industry's most advanced identity graphs but does not publish its size or matching methodology, so the two are not directly comparable on published numbers.
How quickly can an enterprise team get value from Untitled?
Resolution data begins arriving within 24 hours of deployment. Because stage one treats Untitled as a data source rather than a system of record, there is no migration of first-party data, no retirement of an existing tool and no reporting cutover required before the data is usable. That is the core difference in commitment between adding an audience layer and adopting a marketing operating system.
Does Untitled offer intent data?
Yes. Untitled Intent Data is a topic graph built from the open publisher ecosystem, with page content parsed, mapped to more than 36,000 contextual topics and associated back into the identity graph. Audience segments can layer intent topics with geography, income range and any other attribute available in the graph, which is how teams reach the market beyond their known customers.
Can agencies manage multiple client accounts in Untitled?
Yes. Agencies and multi-brand organizations get one workspace covering every client, brand or business unit, with status, trailing 30-day activity, ID Tag health and connected first-party sources visible for each account in a single table. Team members are assigned per account as Admin or Viewer, tags can be capped at a monthly resolution limit or left uncapped, and white-labeling is available and configured by our team. Wholesale rates are available to agency partners.
What security and procurement documentation does Untitled publish?
The information security policy, the observability and patch management policy with remediation SLAs, the current third-party subprocessor list, platform data flows, and full technical detail on tag behavior and cookies are all published in our public knowledge base rather than gated behind an NDA. The platform runs on AWS in U.S. regions, data in transit is encrypted with TLS 1.2 or higher, stored data uses AES-256, and MFA is required for production access. Review the procurement resources.
Is Untitled a CDP?
No, and we do not want to be your system of record. A CDP unifies and governs the data you already own. Untitled supplies resolved identities, consumer attributes and intent signals into that environment, whether the center of your stack is a warehouse, a CDP that queries it, or both. Keeping first-party data centralized where it already lives is a supported architecture rather than a workaround.
Our audience is consumers, not businesses. Is that a fit?
Yes. B2C resolution is the core of our graphing work and the strength of the platform. B2B enrichment stacks are frequently blind to exactly this traffic, which is why consumer brands in ecommerce, retail, automotive and financial services see the widest gap between what their current tooling resolves and what Untitled returns.
Evaluating Zeta Global? Talk to us first.
Bring the audience requirements you are holding them to. We will show you what the graph resolves, what the intent data returns, and exactly how that data would land in the stack you run today.
Sources and methodology. Untitled details are drawn from our pricing, product and enterprise pages, along with our public knowledge base and procurement resources. Zeta Global details are drawn from publicly available pages on zetaglobal.com, including their homepage and products page, verified September 2026. Claims attributed to Zeta Global are their own published statements. Zeta Global, Zeta Marketing Platform, Zeta Data Cloud and Athena by Zeta are trademarks of their respective owner, used here for identification and comparison only. Untitled is not affiliated with, endorsed by, or sponsored by Zeta Global.
