The Opensend alternative that fuels your entire funnel.
Opensend identifies shoppers after they land on your site. Untitled does that too, then goes further. Find in-market shoppers before they visit, stay in front of them while they compare, and convert them when they are ready, with one audience you can use across your entire marketing stack.
500+ brands and agencies / Top to bottom of funnel / Published pricing
Book your demo with Untitled
See your own traffic resolved on a live call.
Comparing Opensend to their competitor, Untitled.
Opensend and Untitled both identify anonymous visitors on an ecommerce site and send them to tools like Klaviyo, Meta and Google. That is where the overlap ends. Opensend's products all start with a shopper who has already visited your site. Untitled is a full audience platform. It adds intent audiences and lookalikes for shoppers who have never visited, a native Connected TV DSP, direct mail retargeting and segmentation on enriched profiles, so one audience can fuel prospecting, retargeting and retention.
Top of funnel is included. Build audiences from 36,000+ intent topics and lookalike models before a shopper ever reaches your site. Opensend does not publish a prospecting audience product.
More channels from one audience. Email, SMS, Meta, Google, TikTok, Connected TV and direct mail, all synced from the same segment.
The whole platform on every plan. Untitled starts at $500 per month with no feature gating. Opensend prices by identities delivered, per product.
Visitor identification is one stage. Your funnel has three.
Every audience Opensend sends starts with someone who already found your site. That makes it a strong bottom of funnel tool and leaves the top of your funnel to someone else. Untitled builds audiences for every stage and sends them to the channels you already run.
Top of funnel
Reach in-market shoppers who have never visited your site.
Audiences from 36,000+ contextual intent topics, lookalikes modeled on your best customers, and Connected TV and programmatic prospecting through the Untitled DSP.
Opensend does not publish intent data, lookalike modeling or a prospecting audience product. Its audiences begin with a site visit.
Middle of funnel
Stay in front of shoppers while they compare options.
Identified visitors enriched with 30+ attributes, segmented by behavior and demographics, and synced to Meta, Google, TikTok and Connected TV from one audience.
Identified visitors sent to Meta and Google custom audiences and programmatic retargeting. Connected TV is not published.
Bottom of funnel
Convert high-intent visitors and keep customers coming back.
The Untitled ID Tag feeds Klaviyo and SMS flows, postcards arrive 24 to 48 hours after a visit, and recent buyers are excluded from paid campaigns.
Connect and Reconnect send identified shoppers to Klaviyo, Iterable, Attentive and other ESPs for email and SMS flows. Direct mail is not published.
Opensend coverage reflects what is published on opensend.com and help.opensend.com as of September 2026.
Untitled vs Opensend,
feature by feature.
Everything below comes from what each company publishes on its own website and documentation, verified in September 2026. Where Opensend does not publish a detail, we say so rather than guess.
| Capability | Full audience platformUntitled | CompetitorOpensend |
|---|---|---|
| What it is | An audience platform covering identity, intent, segmentation, enrichment and activation across the full funnel | Identity resolution products for ecommerce: Connect, Reconnect and Ignite, with Fueled for first-party event data |
| Who it is built for | DTC and consumer brands, plus the agencies that run their marketing | Ecommerce brands in consumer goods, health and wellness, apparel and home |
| Website visitor identification | Untitled ID Tag resolves anonymous traffic to names, emails and postal addresses with no form fill |
Connect, installed with a pixel or Shopify app |
| Identity graph | 300M+ US person-level records | 180M US shoppers in network |
| Intent audiences for prospecting | 36,000+ contextual intent topics, searchable in the audience builder |
Not published |
| Lookalike audiences | Built-in lookalike modeling on the identity graph |
Not published |
| Audience building and segmentation | AI audience builder. Combine behavior, demographics and intent in plain language, with no SQL | Filters on identified site traffic before delivery |
| Enrichment attributes | 30+ data points per profile, 100+ on Enterprise | Default delivery fields documented, full attribute count not published |
| Email and SMS activation | Klaviyo, Mailchimp, Attentive, Omnisend and more | Klaviyo, Iterable, Bloomreach, Attentive, Salesforce Marketing Cloud and more |
| Paid social and search sync | One-click sync to Meta, Google and TikTok | Meta and Google integrations documented, TikTok listed on their pricing page |
| Connected TV and programmatic | Native DSP inside the platform. No seat fees, wholesale CPMs, 20 percent transparent markup |
Programmatic retargeting referenced. Connected TV buying not published |
| Direct mail retargeting | Postcards mailed within 24 to 48 hours of a site visit, $0.56 to $0.83 per piece |
Not published |
| Multi-brand and agency accounts | Parent and child accounts, full white-labeling and wholesale pricing for agencies | Referral partner program with recurring commissions. White-labeling not published |
| Pricing model | Published. $500 per month Starter, $1,000 per month Growth, every feature on every plan | Published. Connect from $400 per month billed annually, with credits per identity delivered |
| How you get started | Book a demo, install the tag and collect data within 24 hours | 14-day trial for $1 or a booked demo |
Comparison compiled from publicly available information on getuntitled.ai, opensend.com and help.opensend.com, verified September 2026. Opensend is a trademark of its respective owner and is not affiliated with Untitled. If anything here is out of date, tell us and we will correct it.
Keep your flows. Add the rest of your funnel.
Install the Untitled ID Tag alongside your current setup and compare identified shoppers on the same traffic. Then point the same audiences at Meta, Connected TV and direct mail and see what the other stages of your funnel return.
What each platform publishes
about its data.
Each company measures identity differently, so these numbers are not a like for like scoreboard. Here is what each one states publicly.
Untitled
Opensend
Opensend figures are taken from opensend.com, including the Connect and pricing pages. A match rate against a shopper network and a share of anonymous traffic identified measure different things.
One audience across your entire marketing stack.
A shopper list that only reaches your inbox is a partial strategy. Build a segment once in Untitled and send it to paid social, email, SMS, Connected TV and the mailbox without rebuilding it in each tool.
Channels included with Untitled
Paid social and search
+ more
Prospect with intent and lookalike audiences, retarget identified visitors, and exclude recent buyers.
Email, SMS and CRMs
+ more
Profiles arrive enriched, so your flows have more to personalize with than an email address.
Connected TV and streaming audio
+ more
Native DSP, no seat fee, wholesale CPMs and a 20 percent transparent markup.
Direct mail
Postcards in the mailbox 24 to 48 hours after a site visit, from $0.56 per piece.
What changes when the audience comes first
Run Connected TV against shoppers already researching your category, then retarget the ones who visit on Meta. Send a postcard to a high-intent visitor who never opened the email. Stop paying Meta to reach someone who bought last week. Then report on all of it at the audience layer, not campaign by campaign.
What consumer brands see across the funnel with Untitled.
Untitled clients average 4x to 8x ROAS. Here is how that looks at three brands using different stages of the platform.
Klaviyo ROAS, up from 3x before Untitled
"With the Untitled ID Tag, we identified over 2,000 hidden shoppers on our website in the first two days. We turned these into paying customers through Klaviyo. The ROI was insane."Thor Rhodin, CMO, Toadfish Outfitters
Connected TV ROAS on $40K of spend in Q4 2025
"Untitled boosted our online conversion rates by a remarkable 21%. It stands out with its user-friendly interface and actionable customer data. We highly recommend it."Christina Chonody, Director of Marketing, Hestan Culinary
Average order value in three months
"Since incorporating Untitled into our digital strategy, we've seen remarkable results, a testament to its effectiveness in converting browsers to buyers."Neil Holyoak, Head of Brand, Anolon Cookware
Opensend and Untitled both publish pricing. They price different things.
Opensend charges for identities delivered, product by product. Untitled charges one monthly price for the whole platform, so intent audiences, the DSP and direct mail are not add-ons you buy later.
Every feature on every plan
Connect, priced per identity
When Opensend might
be the better fit.
We would rather you pick the right platform than the wrong one.
Choose Opensend if
Email and SMS flows are your main growth lever, you want to grow your Klaviyo list from site traffic, and recognizing returning customers across devices matters more to you than prospecting. That post-visit, lifecycle focus is what Opensend has built around.
Choose Untitled if
You run paid social, Connected TV or direct mail alongside email, and you want the same audiences powering all of it. If you need to find new shoppers before they visit, not only convert the ones who already did, a full audience platform will return more than a single stage tool.
Moving from Opensend to Untitled.
Most brands are live within a week. Our team sets up your account with you, and your current flows can keep running while you compare.
Install the ID Tag
Add the Untitled ID Tag to your store. Shopify and WordPress installs take minutes, and identified visitors start arriving within 24 hours.
Reconnect your flows
Connect Klaviyo or your ESP and point your welcome and browse abandonment flows at Untitled profiles, now enriched with 30+ attributes.
Fill in the rest of the funnel
Build intent and lookalike audiences, sync them to Meta, Google and TikTok, and add Connected TV or direct mail as new channels.
Already using Opensend? We'll migrate you for free!
Our team will migrate your accounts to Untitled at no charge. We rebuild your audiences and help deploy your tags so nothing goes dark while you switch. Book a demo and we will walk you through exactly what that looks like.
Untitled and Opensend, answered.
What is the difference between Untitled and Opensend?
Both identify anonymous visitors on an ecommerce site and send them to marketing tools. Opensend's products, Connect, Reconnect and Ignite, all start with a shopper who has already visited your site, which makes it a bottom of funnel and lifecycle tool. Untitled is a full audience platform. It adds intent audiences and lookalikes for shoppers who have never visited, segmentation on enriched profiles, a native Connected TV DSP and direct mail retargeting, so one audience can fuel the top, middle and bottom of your funnel.
Is Untitled an Opensend alternative?
Yes. The Untitled ID Tag identifies anonymous website visitors and sends them to Klaviyo and other email and SMS tools, which covers the core of what Opensend Connect does. Untitled then adds the stages Opensend does not publish: prospecting audiences from 36,000+ intent topics, lookalike modeling, Connected TV through the Untitled DSP and direct mail retargeting.
How much does Opensend cost?
Opensend publishes pricing for Connect. As of September 2026 its pricing page lists tiers at $400, $800 and $1,600 per month billed annually, with credits priced from $0.20 to $0.168 per identity delivered and a 14-day trial for $1. Reconnect and Ignite are listed as separate products. Untitled costs $500 per month for Starter and $1,000 per month for Growth, and every plan includes the full platform.
Can Untitled reach shoppers before they visit my site?
Yes. Untitled builds audiences from 36,000+ contextual intent topics and lookalike models on a 300M+ person-level US identity graph, then activates them on Meta, Google, TikTok and Connected TV. Opensend does not publish a prospecting or intent audience product. Its audiences are built from traffic that has already reached your site.
Does Opensend offer Connected TV or direct mail?
Opensend does not publish Connected TV buying or direct mail retargeting as part of its products. Its Connect page references email, SMS, paid social and programmatic retargeting. Untitled includes a native DSP for Connected TV and programmatic with no seat fees and a 20 percent transparent markup, plus postcards mailed within 24 to 48 hours of a site visit from $0.56 per piece.
Does Untitled work with Klaviyo like Opensend?
Yes. Untitled syncs identified visitors and audiences directly to Klaviyo, as well as Mailchimp, Attentive, Omnisend and other email and SMS platforms. Profiles arrive enriched with 30+ attributes, or 100+ on Enterprise, so flows can personalize with more than an email address. Toadfish Outfitters reached a 6.8x Klaviyo ROAS using the Untitled ID Tag.
How do Untitled and Opensend match rates compare?
They measure different things. Opensend states a 73% match rate against its network of 180M US shoppers and says it typically identifies 25 to 35% of anonymous visitors. Untitled identifies 55% of hidden traffic on average against a 300M+ person-level US identity graph. The most reliable comparison is running both tags on your own site for the same period.
Can I run Untitled and Opensend at the same time?
Yes. You can install the Untitled ID Tag alongside Opensend and compare identified visitors on the same traffic before changing anything. Most brands are live within a week, and visitor data begins arriving within roughly 24 hours of install.
Does Untitled work for agencies that serve consumer brands?
Yes. Agencies get parent and child accounts with a workspace for every client, full white-labeling of logos, colors and tag URLs, and wholesale pricing so they set their own client rates. Opensend publishes a referral partner program with recurring commissions and does not publish a white-label option.
Stop retargeting only the shoppers who found you.
Book a demo and see your funnel filled in: intent audiences at the top, enriched retargeting in the middle, and identified visitors converting at the bottom.
Run an agency that serves consumer brands? Untitled gives you a workspace for every client, full white-labeling and wholesale pricing, so the whole funnel becomes a service you sell under your own brand.
Sources and methodology. Untitled details are drawn from our pricing, product and case study pages. Opensend details are drawn from publicly available pages on opensend.com, including the Connect, pricing and partner pages, and from their integration documentation. Last verified September 2026. Opensend is a trademark of its respective owner, used here for identification and comparison only. Untitled is not affiliated with, endorsed by, or sponsored by Opensend.
