The Hightouch alternative that doesn't make you bring your own data warehouse.
Hightouch activates customer data from a warehouse your team builds and maintains. Untitled finds the customers you don't have yet, activates the ones you do, and runs the media to reach both. Our team maintains the data infrastructure, so yours can focus on growth.
300M+ US person-level records / No warehouse required / Published pricing
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See why teams value Untitled:
The quick comparison between Hightouch and Untitled
Both platforms help marketing teams build audiences and send them to the channels they run. Hightouch is a composable CDP that sits on top of your cloud data warehouse and activates the customer data already inside it. Untitled is an audience platform with its own identity graph, website visitor identification, intent data and media buying built in, plus integrations and offline uploads for the customer data you already own. There is no warehouse to stand up and no data pipeline for your team to maintain (unless you want to treat Untitled as a data source).
No warehouse or data team required. The warehouse, identity graph, intent data and pipelines are run by Untitled. Hightouch requires a data warehouse built and maintained by your team.
New customers and known ones. The Untitled ID Tag and intent audiences find people who aren't in your CDP yet. Integrations and CSV uploads activate the customers you already have.
Buy media in Untitled. Connected TV, programmatic and direct mail run inside Untitled, alongside one-click syncs to Meta, Google and TikTok. Pricing is published, starting at $500 per month.
What has to exist within Hightouch before your first digital campaign.
A warehouse-native CDP is only as useful as the data warehouse under it. That is the right design for a company with a mature data team. It is a long road for a consumer brand that needs new customers this quarter.
What your team builds and maintains for Hightouch
- A cloud data warehouse, such as Snowflake, Databricks, BigQuery, Redshift or Azure
- Customer data loaded into that warehouse and modeled for marketing use
- A data engineering team to maintain those models, with SQL for advanced transformations
- Event collection on your site and app, through Hightouch Events or another tool
- Separate tools and contracts to buy media, since audiences sync out to the platforms that run it
What comes out of the box with Untitled
- A 300M+ record US identity graph, validated continuously by our team
- The Untitled ID Tag, installed on your site in minutes
- Integrations with Klaviyo, HubSpot, Salesforce, Mailchimp and Shopify, plus CSV upload for offline lists
- 36,000+ contextual intent topics, refreshed weekly
- A native DSP for Connected TV and programmatic, plus direct mail retargeting
Hightouch's warehouse sources are listed on hightouch.com. The data engineering requirement reflects how third-party reviewers describe the platform, including ZoomInfo's Hightouch alternatives guide.
Untitled can plug into the data stack you have.
Enterprise teams running Hightouch or another CDP can treat Untitled as one more data source. Resolved identities and intent audiences can be delivered to Snowflake, BigQuery or a private PostgreSQL warehouse, by SFTP, or through the Untitled API, without replacing anything you've built.
Untitled vs Hightouch,
feature by feature.
Everything below is drawn from what each company publishes on its own website, verified in September 2026. Where Hightouch does not publish a detail, we say so rather than guess.
| Capability | Recommended for consumer brandsUntitled | CompetitorHightouch |
|---|---|---|
| Who it is built for | Consumer brands, from growing DTC teams to enterprise retailers, plus the agencies that run their media | Data and marketing teams at companies that already run a cloud data warehouse |
| What it runs on | Untitled's own identity graph and infrastructure, maintained by our team. A warehouse is optional | Your cloud data warehouse, such as Snowflake, Databricks, BigQuery, Redshift or Azure |
| Data team required | No. Marketers build and activate audiences in the platform |
Third-party reviewers describe a well-modeled warehouse and a data engineering team to maintain it as prerequisites |
| Activate the customer data you already own | Yes. Integrations with Klaviyo, HubSpot, Salesforce, Mailchimp and Shopify, offline CSV uploads, and syncs to your destinations |
Yes. Reverse ETL and audience syncs from your warehouse to 300+ integrations |
| Anonymous website visitor identification | Untitled ID Tag resolves anonymous traffic to names, emails and postal addresses with no form fill |
Hightouch Events collects behavioral data. A tag that resolves visitors to contact records is not published |
| Identity graph | 300M+ US person-level records, primarily deterministic and anchored to hashed email | Identity Resolution stitches your own customer records together. Match Booster adds third-party identifiers from data partners to improve ad match rates |
| Intent data for new customer acquisition | 36,000+ contextual intent topics built from 300,000+ publisher websites, refreshed weekly |
Audiences are built from data in your warehouse. A native intent dataset is not published |
| Connected TV and programmatic | Native DSP with Hulu, Peacock, Prime Video, HBO Max and 40+ more streaming partners. No seat fees, 20 percent transparent markup |
Syncs audiences to platforms such as The Trade Desk, Viant, Amazon Ads DSP, Roku and Samsung Ads, where media is bought separately |
| Direct mail retargeting | Postcards mailed within 24 to 48 hours of a site visit, $0.56 to $0.83 per piece |
Not a native channel. Requires a separate provider connected as a destination |
| Enrichment attributes | 30+ data points per profile, 100+ on Enterprise | Traits are built from the data in your warehouse |
| AI creative and journey orchestration | AI audience builder. Creative and email journeys stay in the ad and email tools you already use | Journey builder, Ad Studio, Lifecycle Studio and AI Decisioning |
| Delivery to your warehouse | Snowflake, BigQuery, private PostgreSQL, SFTP or the Untitled API |
Warehouse-native. Reads from and syncs out of your existing warehouse |
| Multi-brand management | One view across every brand or business unit, per-brand resolution caps, admin and viewer permissions, white-labeling available | Workspace management with role-based and label-based access control |
| Security documentation | Information security policy, patch management SLAs, subprocessor list and data flows published publicly | Security and compliance details published on its security page |
| Published pricing | Yes. $500 per month Starter, $1,000 per month Growth, custom Enterprise |
Free tier with up to 2 active syncs. CDP and agentic plans are usage-based, amounts not published |
| How you get started | Book a demo, install the ID Tag and connect your tools. Visitor data begins within 24 hours | Book a demo, connect your warehouse and model the data you want to activate |
Comparison compiled from publicly available information on getuntitled.ai and hightouch.com, verified September 2026. Hightouch is a trademark of its respective owner and is not affiliated with Untitled. If anything here is out of date, tell us and we will correct it.
One platform publishes its prices. The other quotes on usage.
When you're budgeting a new line item, you need a number before the sales call. With a warehouse-native CDP, you also need the cost of the warehouse underneath it.
Published on the pricing page
Usage-based, quoted after a demo
Identity and intent for enterprise consumer brands.
Large consumer brands don't need another system of record. Untitled adds resolved identities, consumer attributes and intent signals to the stack you already run, or gives your team a full workspace if you want one.
Real people behind anonymous traffic
The Untitled ID Tag matches anonymous visitors against a 300M+ record US identity graph and returns real people with contact and demographic attributes attached. Matching is primarily deterministic, anchored to a hashed email address.
Reach the market beyond your customer file
Untitled Intent Data is a topic graph built from the open publisher ecosystem, with page content mapped to topics and associated back into the identity graph. Layer segments with geography, income range and any other attribute in the graph.
Data where your team already works
Use the Untitled portal, or treat Untitled as one more source in your stack. Data can be delivered through the REST API, a private PostgreSQL warehouse, Snowflake, BigQuery, SFTP or a custom method. Read the API docs →
One view across every brand and business unit
See status, trailing 30-day activity, ID Tag health and connected first-party sources for every brand in one table. Cap any ID Tag at a monthly resolution limit, assign team members to specific brands as Admin or Viewer, and enable or disable tags without opening each account. See multi-brand management →
Primary documentation for your security team
Our information security policy, patch management policy with remediation SLAs, subprocessor list, platform data flows and full detail on tag behavior and cookies are public in our knowledge base, not gated behind an NDA. Records are US only, and no personally identifiable information is transmitted to third parties to resolve your visitors. Review procurement resources →
"Transforming our processes to better access and utilize our data has not been easy. Partnering with Untitled, a team that truly understands how to take us from today to tomorrow, has been critical to our success."
Brian Hart / CRO, Delta Dental Kentucky
Consumer brands growing with Untitled.
None of these teams stood up a warehouse first. They connected the data they had, found new buyers, and ran the media from the same platform.
Luxury cookware, lapsed buyers and intent on CTV
A partner since 2021 for identity resolution and customer segmentation. Hestan's customer file was modeled into lookalike and lapsed-buyer audiences, layered with contextual intent, and run on premium streaming inventory through the Untitled DSP in Q4.
First-party Shopify data turned into CTV audiences
Anolon synced first-party Shopify data into Untitled, built lookalikes of its best purchasers and a lapsed high-LTV buyer segment, then activated both on Streaming TV through the Untitled DSP without a separate data pipeline.
Customer data freed from point of sale systems
Their customer data was trapped in point of sale systems. The Untitled ID Tag identified website visitors, fed custom and lookalike audiences on Facebook, and grew their email list in Klaviyo.
What each platform publishes
about its data.
These are different kinds of platforms, so this is not a like for like scoreboard. Here is what each one states publicly.
Untitled
Hightouch
Syncing an audience
is only half the job.
A CDP hands your audience to other platforms and stops there. Untitled activates the same audience across paid social, email, Connected TV and the mailbox, and runs the media for the channels that need it.
Channels included with Untitled
Paid social and search
+ more
One-click sync into the accounts your team already buys in. No CSV exports and no stale segments.
Email and CRMs
+ more
Profiles arrive enriched, so the flows you have already built have something new to personalize with.
Connected TV and streaming audio
+ more
Native DSP with no seat fee, a 20 percent transparent markup and a $500 campaign minimum, running on the same account data.
Direct mail
Postcards in the mailbox 24 to 48 hours after a site visit, from $0.56 per piece.
AI assistants and agents
+ any API client
The Untitled REST API is documented publicly, so the AI tools your team already uses can query resolutions, audiences and intent topics directly. Point an assistant at the endpoints to pull a weekly audience report, check tag health across brands or surface which intent topics moved, using your own scoped credentials inside your own environment rather than handing a third party a copy of your data.
Activate the customers you already have
Connect your existing data sources
+ offline sources
Sync customer sources like Shopify, HubSpot, or warehouses like Snowflake. Or, upload offline lists. Profiles arrive enriched with 30+ attributes.
Put known customers to work
Suppress recent buyers so paid social stops charging you to reach them. Win back lapsed customers on CTV. Model lookalikes from your highest-value purchasers. When your order data is connected, our team can match targeted identities against real conversions and report ROAS.
When Hightouch might
be the better fit.
We would rather you pick the right platform than the wrong one.
Choose Hightouch if
Your team already runs a well-modeled cloud data warehouse with data engineers to maintain it, and you want a CDP that activates that data without copying it. Hightouch also leads with journey orchestration, AI-generated ad and email creative, and deployment in the EU and multiple regions. It was named a Leader in the January 2026 Gartner Magic Quadrant for Customer Data Platforms.
Choose Untitled if
You're a consumer brand that needs new customers, not only better use of the ones you have. You want visitor identification, intent audiences and media activation in one platform, without standing up a warehouse or hiring a team to maintain one.
Already running Hightouch? Untitled can feed resolved identities and intent audiences into your warehouse as another source.
From demo to first audience, without a data project.
Our team runs onboarding with you. There is no warehouse to provision and no data model to build before your first campaign.
Install the Untitled ID Tag
Add the tag to your site in minutes. Visitor data begins arriving within about 24 hours, resolved against a 300M+ record US identity graph.
Connect the data you already own
Sync Klaviyo, HubSpot, Salesforce, Mailchimp or Shopify, or upload offline customer lists by CSV. Enterprise teams can connect through the API or warehouse delivery instead.
Build audiences and activate
Combine visitors, customers and intent topics in the audience builder, then send them to Meta, Google, TikTok, Connected TV and direct mail from one place.
You focus on growth. We keep the data running.
The identity graph, intent data, integrations and media infrastructure are built and maintained by Untitled. Bring a real use case to the demo and we'll show you what it looks like on your own traffic.
Untitled and Hightouch, answered.
What is the difference between Untitled and Hightouch?
Hightouch is a composable customer data platform that runs on top of your cloud data warehouse and activates the customer data already stored there. Untitled is an audience platform with its own 300M+ record US identity graph, website visitor identification, 36,000+ intent topics and a native DSP for Connected TV, plus integrations and offline uploads for the customer data you already own. Untitled does not require a data warehouse, and our team maintains the underlying data infrastructure.
Is there a Hightouch alternative that doesn't need a data warehouse?
Yes. Untitled is a Hightouch alternative built for consumer brands that want to find and reach new customers without building a warehouse or hiring a data team to maintain one. Identity resolution, intent data, audience building and media activation all run inside the platform, with published pricing from $500 per month.
Do I need a data warehouse to use Untitled?
No. Untitled runs on its own identity graph and infrastructure. You install the Untitled ID Tag, connect tools like Klaviyo, HubSpot, Salesforce, Mailchimp or Shopify, or upload offline lists by CSV, then build and activate audiences inside the platform. If you do run a warehouse, Untitled can deliver data to Snowflake, BigQuery or PostgreSQL, or through the Untitled API.
How much does Hightouch cost?
Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs. Its Composable CDP and Agentic Marketing Platform plans are usage-based and quoted after a demo, and dollar amounts are not published on its pricing page. Because Hightouch runs on your cloud data warehouse, warehouse costs are billed separately by your warehouse provider. Untitled publishes its pricing at $500 per month for Starter and $1,000 per month for Growth, with custom Enterprise plans.
Can Hightouch identify anonymous website visitors?
Hightouch collects first-party behavioral data through Hightouch Events and offers Match Booster, which adds third-party identifiers to the data you sync so ad platforms can match more of it. Hightouch does not publish a website tag that resolves anonymous visitors to names, emails and postal addresses. The Untitled ID Tag does this against a 300M+ record US identity graph with no form fill required, resolving 45 to 65 percent of addressable US web traffic.
Does Hightouch have its own DSP?
Hightouch does not list a DSP of its own. It syncs audiences to advertising platforms and DSPs such as The Trade Desk, Viant, Amazon Ads DSP, Roku and Samsung Ads, where media is bought separately. Untitled includes a native DSP for Connected TV and programmatic, with premium inventory across Hulu, Peacock, Prime Video, HBO Max and 40+ additional streaming partners, no seat fees and a 20 percent transparent markup.
Can Untitled activate the customer data I already have?
Yes. Untitled connects to the tools where your customer data lives, including Klaviyo, HubSpot, Salesforce, Mailchimp and Shopify, and accepts offline lists by CSV upload. You can segment those customers, enrich them with 30+ attributes (100+ on Enterprise), and sync them to Meta, Google, TikTok, Pinterest, LinkedIn, the Untitled DSP and direct mail. That covers suppression, retargeting and lapsed customer campaigns alongside new customer acquisition.
Can Untitled send data to Snowflake, BigQuery or an existing CDP?
Yes. Enterprise teams can treat Untitled as another source in their data stack. Resolved identities and intent audiences can be delivered to Snowflake, BigQuery, a private PostgreSQL warehouse, by SFTP, or through the Untitled API. If your team already runs Hightouch or another CDP, Untitled can feed new identities and intent signals into it without replacing your architecture.
Is Untitled a fit for enterprise consumer brands?
Yes. B2C identity resolution is the core of Untitled's graph. Enterprise teams get multi-brand management with one view across every brand or business unit, per-brand resolution caps, admin and viewer permissions, and delivery options that fit an existing data stack. Consumer brands including Hestan Culinary, Anolon and G&G Fitness run audiences and media on Untitled.
How does Untitled handle security and procurement review?
Untitled publishes its procurement documentation publicly, including its information security policy, patch management policy with remediation SLAs, subprocessor list, platform data flows, and technical detail on tag behavior and cookies. Records are US only, and no personally identifiable information is transmitted to third parties to resolve your website visitors.
How long does it take to get started with Untitled?
The Untitled ID Tag installs in minutes, and visitor data begins arriving within about 24 hours. Connecting your existing tools and building your first audiences happens during onboarding with our team. There is no warehouse to stand up and no data model to build before your first campaign.
Find new customers without building a data warehouse first.
Bring a real use case to the demo. We will show you what the Untitled ID Tag resolves on your site, what the intent data returns for your category, and how those audiences reach Connected TV, paid social and the mailbox.
Sources and methodology. Untitled details are drawn from our pricing, product and enterprise pages, our procurement resources and our published case studies. Hightouch details are drawn from publicly available pages on hightouch.com, including its homepage, pricing and Match Booster pages. The description of Hightouch's data engineering requirements reflects third-party reviews, including ZoomInfo's Hightouch alternatives guide. Last verified September 2026. Hightouch is a trademark of its respective owner, used here for identification and comparison only. Untitled is not affiliated with, endorsed by, or sponsored by Hightouch.
