Platform Comparison

Untitled vs. Bombora: Which Intent Data Platform Fits Your Use Case?

Bombora pioneered B2B intent data with its Company Surge product. Untitled built a full activation platform around intent. Here's the honest comparison — Bombora pricing, data type, audience activation, and why performance marketers are increasingly turning to Untitled as their Bombora alternative.

Last updated: May 2026 ~10 min read By the Untitled team
Untitled vs. Bombora intent data platform comparison Side-by-side comparison of Untitled and Bombora showing key differences: people-based vs. account-level data, 36,000+ intent topics vs. 13,000, continuous vs. weekly data refresh, and built-in activation vs. data-only. // PLATFORM A Untitled Identity, intent & activation 36,000+ Intent topics (consumer + B2B) 300M+ People-based records 600K+ Publisher sites indexed Built-in DSP Self-serve trial B2B + B2C vs. // PLATFORM B Bombora B2B intent data only 13,000+ Intent topics (B2B only) Account Company-level signals only ~5,500 B2B sites in Data Co-op Weekly batch Annual contract B2B only // 2026 INTENT DATA PLATFORM COMPARISON

// The TL;DR

Choose Untitled if

You're a performance marketer, agency, or DTC brand who wants intent data, identity resolution, audience building, and media activation in one self-serve platform — with a 14-day free trial and no annual contract required.

Choose Bombora if

You're an enterprise B2B team with $30K+ to spend on intent data alone, you already operate a mature GTM stack (Salesforce, Marketo, ABM platform), and you need account-level Surge signals to feed into your existing tools.

At a glance

A side-by-side breakdown of the two platforms across the dimensions that matter most when comparing intent data providers.

Category
Untitled
Bombora
Category
Identity, intent, and activation platform
B2B intent data provider
Data type
People-based — 300M+ records
Account-level (company)
Intent topics
36,000+ consumer + B2B
13,000+ B2B only
Publisher network
600,000+ U.S. websites
~5,500 B2B sites (Data Co-op)
Data refresh
Continuous
Weekly batch reports
Audience activation
Built-in — Meta, Google, TikTok, CTV, direct mail
Requires separate DSP / ad tools
Built-in DSP
Yes — Untitled DSP for CTV, display, video
No
B2B + B2C support
Both
B2B only
Pricing
Self-serve, monthly available
$25K–$100K+/year, annual contract
Free trial
14-day free trial
None
White-label option
Yes — agency partner program
No

The differences that actually matter

A surface-level feature table only gets you so far. Here's where the two platforms actually diverge, and what each difference means for how you'll use them.

1. Account-level vs. people-based intent data

This is the core architectural difference between the two platforms — and it determines almost everything else about how you'll use them.

Untitled

Untitled resolves intent signals down to individual people through a 300M+ people-based identity graph. When a real person reads about "premium cookware" or "buyer intent data" on one of 300K+ publisher sites, that signal is matched to a record you can activate on Meta, Google, TikTok, or CTV — as a real audience of real humans.

Bombora

Bombora's Company Surge product identifies companies showing surging interest in a topic. You learn that "Acme Corp is researching cloud security" — but not who at Acme is actually doing the research. From there, you still need a contact database, a sales sequencer, and an activation channel to do anything with that signal.

Untitled intent data platform showing 36,000+ intent topics searchable by keyword, brand, or competitor name
Untitled's customer segmentation and audience builder lets you search 36,000+ intent topics and activate audiences with a single click — no separate DSP, sequencer, or ABM platform required.

2. Data layer vs. full activation platform

Bombora is, by design, an intelligence layer — it produces the signal and hands it off to other tools. Untitled was built to compress that workflow into one platform.

Untitled

Build an audience from intent topics, lookalike models, lapsed-customer files, or identify anonymous website visitors, then push it directly into Meta, Google, TikTok, Klaviyo, the Untitled DSP for CTV, or even direct mail retargeting. One click, one platform.

Bombora

To activate Bombora's Company Surge data, you typically need a CRM (Salesforce), a sales sequencer (Outreach), a programmatic DSP, an ABM platform (6sense, Demandbase), and often a CDP. When buyers add up the full cost, Bombora pricing for the data alone is only the start — industry estimates put the full Bombora-centered stack at $73K–$200K+/year.

Bombora pricing stack cost comparison versus Untitled all-in-one platform pricing Visual comparison showing Bombora's intent data starts at $25K but requires four additional tools for activation, pushing total stack cost to $73K to $200K per year. Untitled bundles intent data, identity, audience building, and a built-in DSP into one platform. Total annual stack cost: data layer vs. all-in-one platform // THE BOMBORA-CENTERED STACK Bombora Company Surge Intent data layer $25K–$60K Salesforce / CRM Account management $15K–$40K Outreach / Sequencer Outbound activation $10K–$30K 6sense / Demandbase ABM platform $20K–$60K Programmatic DSP Media activation $3K–$10K Total annual cost $73K – $200K+ // THE UNTITLED PLATFORM One platform. All four jobs. Intent data + identity resolution Audience building & segmentation One-click activation to Meta, Google, TikTok Built-in DSP for CTV, display & video Direct mail retargeting Self-serve, monthly billing 14-day free trial
Bombora pricing for Company Surge starts at ~$25K/year — but the surrounding tools needed to act on the data push total stack cost to $73K–$200K annually.
37%

Average reduction in cost-per-lead among Untitled customers using contextual intent data and one-click audience activation.

Untitled audience activation across Meta, Google, TikTok, CTV streaming TV, and direct mail retargeting channels Hub-and-spoke diagram showing the Untitled platform at the center with audiences activated across six channels: Meta, Google, TikTok, CTV streaming TV, Klaviyo, and direct mail retargeting. // PLATFORM Untitled Audiences built once Activated everywhere Meta Facebook + IG Google Search + YouTube TikTok Paid social Klaviyo Email + SMS CTV Untitled DSP Direct Mail Retargeting // SIX CHANNELS, ONE AUDIENCE PLATFORM
Untitled pushes audiences to Meta, Google, TikTok, the Untitled DSP for CTV, and direct mail — directly from the same platform that builds them.

3. Bombora pricing vs. Untitled's self-serve model

This one is straightforward. Bombora pricing is structured around annual enterprise contracts negotiated with sales — there's no public price list and no free trial. Untitled is sold self-serve, with a 14-day free trial, monthly billing, and no required commitment.

Untitled

Self-serve sign-up. 14-day free trial — no credit card required. Transparent monthly pricing, with annual options for teams that want them. Cancel anytime.

Bombora

No public Bombora pricing on the website. Annual contracts only. Industry data from Vendr and TrustRadius shows median Company Surge spend of around $24K–$60K per year, with enterprise deployments reaching $100K+. No free trial.

4. Continuous data vs. weekly Company Surge reports

Bombora's flagship Company Surge product updates on a weekly cycle. Untitled's identity graph and intent signals refresh continuously, so audiences are current at the moment they're activated.

Untitled

Build an audience right now and push it to Meta. The signals reflect current behavior, not last Tuesday's research patterns.

Bombora

Company Surge reports are weekly. By the time a SDR sees a surging account, the buying committee may have already shortlisted vendors. This is consistently flagged in G2 reviews as a limitation in fast-moving sales cycles.

5. B2B-only vs. B2B + B2C

Bombora is purpose-built for B2B sales and ABM. Untitled handles both — which makes it a different conversation entirely if you're a DTC brand, an agency working across categories, or a B2B brand running consumer-style paid media.

Untitled

Hestan Culinary, a luxury cookware brand, used Untitled's contextual intent data to drive a 5.52X ROAS on first-time CTV campaigns. The same platform handles B2B audiences for SaaS, services, and ABM use cases.

Bombora

Bombora's Data Co-op is built from B2B publisher sites. Topics, taxonomy, and reporting are all oriented around B2B sales motions. There is no consumer-side use case.

When Untitled is the right Bombora alternative — and when it isn't

Both tools are legitimate. The right choice depends entirely on what you're actually trying to do.

Choose Untitled

The Bombora alternative for performance teams who need signal + activation in one place

  • You run paid media and want to act on intent signals immediately, not wait a week for the next Company Surge report
  • You're a DTC, ecommerce, or consumer brand (Bombora doesn't serve this market)
  • You're an agency that wants to white-label intent data and DSP access for clients
  • You want a self-serve trial before committing to annual spend
  • You'd rather pay for one platform than stitch together five
  • Your media mix includes CTV, paid social, and direct mail retargeting
Choose Bombora

For enterprise B2B teams with mature stacks and budgets

  • You're an enterprise B2B sales org with a $30K+ standalone intent data budget
  • You already run Salesforce + Marketo/Eloqua + Outreach + an ABM platform
  • You need account-level Company Surge signals to feed into existing ABM workflows
  • Your sales cycle is long enough that weekly data refreshes work
  • You value Bombora's consent-based Data Co-op for compliance reasons
  • You're already paying for 6sense, Demandbase, ZoomInfo, or Cognism (all of which use Bombora data)
// Learn more about the top Buyer Intent data providers
10 Best Buyer Intent Data Providers

Frequently asked questions

The questions performance marketers and B2B teams ask most often when comparing Untitled and Bombora.

Yes, Untitled is a Bombora alternative — but with an important caveat. Untitled is a strong Bombora alternative for performance marketing teams who want intent data plus the ability to act on it inside one platform. For pure account-level B2B intent data feeding into a ZoomInfo or 6sense workflow, Bombora Company Surge is still the category standard. For DTC, ecommerce, agencies, and performance marketing teams running paid media, Untitled is a better-fit Bombora alternative because it includes audience building and activation across Meta, Google, TikTok, CTV, and direct mail in one platform — without the $73K–$200K total stack cost of a Bombora-centered approach.
Account-level intent data tells you that a company is researching a topic — for example, "Acme Corp is showing surging interest in CRM software." People-based intent data tells you which individual is researching — and matches that individual to a record you can target on Meta, Google, TikTok, or CTV. Bombora is account-level. Untitled is people-based, with a 300M+ identity graph that resolves intent down to individuals.
Bombora pricing is not published publicly — every contract is custom-quoted by their sales team. According to third-party data from Vendr and TrustRadius, standalone Bombora Company Surge contracts typically range from $25,000 to $100,000+ per year, with a median around $24,000–$60,000 depending on the number of topics tracked and account volume. Bombora pricing is sold on annual contracts with no free trial. Once you add the surrounding tools needed to act on the data — CRM, sales sequencer, ABM platform, DSP — total stack cost commonly reaches $73,000 to $200,000 per year.
The best Bombora alternative depends on what you're trying to accomplish. For performance marketing agencies, DTC brands, and consumer brands, Untitled is the leading Bombora alternative because it combines intent data, identity resolution, audience building, and a built-in DSP in one self-serve platform — at a fraction of the total stack cost. For enterprise B2B teams who want a platform-style ABM solution rather than a pure data layer, 6sense and Demandbase are common Bombora alternatives (though both actually license Bombora data underneath). For sales intelligence and contact data layered with intent, ZoomInfo and Cognism are common Bombora alternatives. The right choice depends on whether you need the data, the activation, or both.
Bombora Company Surge is Bombora's flagship intent data product. It tracks content consumption across Bombora's Data Co-op of approximately 5,500 B2B publisher sites and flags companies whose research activity on a given topic exceeds their historical baseline. A high Company Surge score is intended to signal that an account is actively in-market. Company Surge data is delivered as weekly reports and is typically integrated into a CRM (Salesforce), MAP (Marketo, Eloqua), or ABM platform (6sense, Demandbase) for activation. Untitled's contextual intent data is methodologically different — it indexes content from 600,000+ publisher sites and resolves intent down to individual people, not just accounts.
No. Untitled's contextual intent data is generated independently from over 600,000 U.S. publisher sites. When an ad is served on one of these sites, Untitled identifies the impression and indexes the content the user was reading, then categorizes the reader into searchable topics using a large language model. This is a different methodology from Bombora's publisher Data Co-op model.
Yes. Untitled supports B2B intent topics, ICP audience modeling, and website visitor identification — all of which are core B2B sales and marketing use cases. The difference is that Untitled is built to activate those audiences in paid media first (Meta, Google, LinkedIn, CTV), rather than feeding them into a CRM for outbound sales. If your B2B GTM strategy is paid-media-led, Untitled is a strong fit. If it's outbound-SDR-led, Bombora paired with a sales engagement platform is the more conventional choice.
Yes. Untitled offers a 14-day free trial with no credit card required. You can sign up at app.getuntitled.ai and have full access to the audience platform, intent topics, and the Untitled DSP for the trial period. Bombora does not offer a free trial.
Untitled is built for agencies. The platform offers a white-label partner program with custom branding, margin control, and a self-serve DSP — all of which let agencies resell intent data and programmatic media as part of their own offering. Bombora is sold direct to enterprise B2B brands and does not offer a white-label option for agencies.