Untitled vs. Snitcher

Knowing the company
isn’t knowing the customer.

Snitcher tells your sales team which companies browsed your site. Untitled identifies the actual people ( both B2C and B2B), enriches them with 100+ attributes, segments them by behavior, and activates them across email, paid social, CTV, and direct mail. Same anonymous visitor. Very different outcome.

Untitled by the numbers
55%
Of hidden traffic identified on average
4–8×
Average client ROAS
10×
Average increase in email revenue
300M+
People-based records in the identity graph
Where Untitled and Snitcher actually differ

Snitcher names the account.
Untitled gives you the person and the channel.

Both Snitcher and Untitled start by un-hiding anonymous website visitors. But Snitcher is a B2B, company-level sales tool. Once it tells you "someone from Acme Corp visited," the work of finding the person, the contact, and the channel is yours. Here's where the gap is widest.

01 / WHO GETS IDENTIFIED

People, not just logos on a dashboard.

Snitcher

Resolves the company behind a visit via IP-to-company matching. Person-level identification is limited and, by Snitcher's own positioning, company names are a starting point. You still source the actual contact yourself.

Untitled

Resolves the individual person against a 300M+ people-based identity graph, then enriches each record with 100+ attributes. Works for DTC and B2C buyers looking for personal emails, as well as B2B buyerslooking for business emails and firmographic data.

Snitcher
Visitor→ IP match→ "Someone from Acme"
You find the person next.
Untitled
Visitor→ Person resolved→ +100 attributes
Named person, ready to act.
02 / ACTIVATION

Don't stop at sending just an email.
Target every channel.

Snitcher

Routes identified accounts into your CRM, Slack, or an email alert so a rep can follow up. The outreach, ad targeting, and any sending happens in tools you connect yourself.

Untitled

Sync the same audiences to Klaviyo, HubSpot, Meta Ads, Google Ads, the Untitled DSP for CTV advertising, and automated direct mail postcards within 24–48 hours. One identified visitor can fuel five channels in the same workflow.

Snitcher
Visit→ CRM / Slack alert
A notification. Acting on it is DIY.
Untitled
Klaviyo HubSpot Meta Ads Google CTV DSP Direct Mail
Six destinations (or more). One workflow.
03 / DEMAND BEFORE THE VISIT

Reach in-market buyers before
they hit your site.

Snitcher

Waits for the visitor to come to the website. Snitcher captures intent signals from sessions that already happened on your site. It has no audience of in-market buyers who haven't arrived yet.

Untitled

Provides data for intent marketing, using 36,000+ contextual intent topics built from real browsing behavior across 300,000+ publisher sites. Build audiences of in-market buyers before they ever visit, then identify them on-site when they do.

Snitcher
No visit→ No signal
On-site only. If they don't come, you never know.
Untitled
36,000+ intent topics+ on-site ID
Reach them before and after the visit.
Side by side

Comparing Untitled and Snitcher

Every line below is drawn from public materials: getuntitled.ai, snitcher.com, Snitcher's published pricing, and Snitcher's own G2 listing (4.8/5). Figures change, verify each vendor's live site before relying on them.

CapabilityUntitledSnitcher
Primary unit identifiedIndividual personCompany / account (person-level limited)
Market focusB2C and B2B unifiedB2B only
Match rate55% of hidden traffic (person-level)Company-level; category-typical 30–65%
Identity graph300M+ people-based recordsIP-to-company database (people not disclosed)
Enrichment depth✓100+ attributes per recordFirmographic company data; contact reveal as paid credits
Audience segmentation✓Behavioral + demographic + intent, no SQLSegment/filter builder (firmographic, reviewers note limits)
Contextual intent data✓36,000+ topics across 300K+ publishersOn-site signals only✕no pre-visit intent
Email / SMS activation✓Klaviyo, Mailchimp, Attentive, more✕Not a sending tool — routes to your stack
Paid social audience sync✓Meta Ads, Google Ads (native)✕Not native
Connected TV / Streaming✓Untitled DSP — Hulu, Peacock, Prime + 40 more, ~50% lower CPMs✕Not offered
Direct mail retargeting✓24–48hr USPS postcards via United Direct✕Not offered
CRM & sales workflows✓HubSpot, Salesforce, real-time sync✓Strong — CRM sync, alerts, GA4 enrichment
Agency white-label✓Full white-label, unlimited clientsAgency plan (managed accounts, not full white-label)
Geographic strengthUS person resolutionGlobal company data, strong EU/GDPR posture
Pricing modelTiered Daily Unique Visitors, month-to-month, from $250/moBy companies identified/mo: ~$69–$349/mo + contact-reveal credits
Usage capScales by tier, no hard deletion policyReported fair-use cap ~16,000 companies/mo
Trial14-day free trial, no credit card14-day free trial, no credit card
Customer results

We'll let Untitled's numbers do the talking.
Real brands, real case studies.

Toadfish Outfitters
6.8×
Klaviyo ROAS up from 3× without Untitled

"With the Untitled ID Tag, we identified over 2,000 hidden shoppers on our website in the first two days. We turned these into paying customers through Klaviyo. The ROI was insane."

Thor Rhodin, CMO · Toadfish Outfitters
Hestan Culinary
5.52×
CTV ROAS on $40K spend in Q4 2025

"Untitled boosted our online conversion rates by a remarkable 21%. It stands out with its user-friendly interface and actionable customer data. We highly recommend it."

Christina Chonody, Director of Marketing · Hestan Culinary
Anolon Cookware
+12%
Average order value in 3 months

"Since incorporating Untitled into our digital strategy, we've seen remarkable results — a testament to its effectiveness in converting browsers to buyers."

Neil Holyoak, Head of Brand · Anolon Cookware
What customers say on G2

The reviews tell a clearer story than any pitch.

We've paraphrased recurring themes from public G2 listings so you can compare patterns, not cherry-picked quotes. Both products are well-rated. The difference is in scope.

Untitled · G24.8 / 5.0

What reviewers consistently note

  • Person-level customer data the team couldn't get from any other tool, surfaced through a usable dashboard with custom filters.
  • Ease of integration across many data sources, with setup and maintenance handled by Untitled.
  • Precision lookalike and intent audiences driving measurable campaign efficiency across channels.
  • Highly responsive support reviewers describe as "top-tier."
Read full reviews on G2 →
Snitcher · G24.8 / 5.0

Recurring themes, including from critics

  • Praised for accurate company identification, clean UI, and a standout GA4 integration.
  • Reviewers repeatedly flag that it's company-level only, getting decision-maker contacts is inconsistent and costs extra credits.
  • Filtering described as basic; teams segmenting by intent or firmographics hit limits.
  • Usage-based pricing scales fast, with a reported fair-use cap around 16,000 companies/mo.
Read full reviews on G2 →
If you're already using Snitcher

Keep the account intel. Add the
person, the channels, and the demand.

Most teams that add Untitled alongside or in place of Snitcher aren't unhappy with company identification, they're hitting the wall where a company name has to become a person, a contact, and a campaign. Here's how the day-to-day changes.

/ today on Snitcher

You turn company names into pipeline by hand.

  • Snitcher tells you a company visited; finding the right person and a verified contact is a separate step.
  • Contact reveal runs on paid credits that can balloon the bill at scale.
  • Acting on a visit means a CRM record or Slack alert. Outreach happens in tools you wire up yourself.
  • No paid social sync, CTV, direct mail, or pre-visit intent audiences on the menu.
  • It's B2B-only, so consumer/DTC traffic falls outside the model.
/ tomorrow on Untitled

Untitled does the heavy lifting through automation.

  • Every visitor is resolved to a person, enriched with 100+ attributes, and segmented before anything syncs.
  • Send only the right audiences to Klaviyo or HubSpot by intent, last page, purchase history, demographic.
  • Sync the same segment to Meta, Google, CTV, and direct mail in one workflow.
  • 36,000+ intent topics reach in-market buyers before they ever land on your site.
  • Works for B2C and B2B on one platform and white-labels fully for agencies.
Common questions

Frequently asked questions.

Untitled resolves the individual person behind a visit against a 300M+ people-based identity graph, then enriches that record with 100+ attributes. Snitcher is built around IP-to-company matching — it tells you which business visited, and you source the specific contact yourself (often via paid reveal credits). If your goal is "which accounts are researching us," Snitcher does that well. If your goal is "identify the actual buyer or shopper and market to them," that's where Untitled is built differently.
No — Untitled unifies B2C and B2B on one platform, with native HubSpot and Salesforce sync plus real-time workflows. Snitcher is B2B-only, which is a fit if you exclusively sell to businesses. The advantage of Untitled for B2B teams is that you get person-level resolution, enrichment, and the option to activate the same audiences across paid social, CTV, and direct mail — not just an alert into your CRM.
Untitled starts at $250/month for up to 5,000 identified visitors, billed month-to-month and scaling by Daily Unique Visitor Resolutions. Snitcher publishes usage-based plans roughly in the $69–$349/month range, priced by the number of companies identified, with contact-reveal credits billed separately. The headline numbers aren't the real comparison — with Untitled, the spend includes person-level resolution, enrichment, intent audiences, multi-channel activation, the DSP license at higher tiers, and unlimited users. Reviewers also note Snitcher's usage-based pricing scales quickly and carries a reported fair-use cap around 16,000 companies/month.
Yes. HubSpot and Salesforce are core integrations, alongside Klaviyo, Mailchimp, Meta Ads, Google Ads, and Shopify. Snitcher is genuinely strong on CRM sync, real-time alerts, and its GA4 enrichment. The difference is what happens after the sync: Untitled lets you segment and enrich first, push the right people to the right CRM and ad channels, and run the same audiences across email, social, CTV, and direct mail without exporting CSVs.
Yes. Untitled operates within US privacy frameworks using a first- and second-party data model, resolving US-based visitors through secure deterministic matching against the identity graph rather than collecting PII directly. Compliance on your side requires a disclosed privacy policy, a consent management platform, and honoring opt-out signals. Snitcher, by contrast, emphasizes a global and GDPR-focused posture for EU company data — so the right choice partly depends on whether your priority is US person-level resolution or EU company coverage.
Yes. The 14-day Untitled free trial doesn't require you to remove anything, and many teams run both in parallel so they can compare what each surfaces — Snitcher's company-level account list against Untitled's person-level resolution, enrichment depth, and downstream campaign performance. After the trial, the data tells you which one earns its place, or whether they serve different jobs in your stack.
See it for yourself

Identify the person. Segment before you send. Activate everywhere.

14-day free trial. Setup in 15 minutes. No credit card. Run it side by side with Snitcher and let the numbers decide.

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Built in Louisville, KY · Month-to-month · 1,200+ marketers and agencies on Untitled