The Untitled ID Tag uses a process of matching an anonymous unique identifier with additional data about a person to determine their identity. We collect a unique identifier from website visitors and use an Identity Graph to fill in missing information such as their personal details, workplace, job title, and contact information. Our data is backed by one of the largest data-cops in the United States with over 300+ million unique people-based records.

The Untitled ID tag can be set up on your website similarly to other tags. Refer to this documentation guide for detailed instructions tailored to your website’s CMS.

Yes, the Untitled ID Tag can be set up or placed to only fire on certain pages or landing pages.

Untitled ID Tag data delivered back to clients can be utilized for any internal or external use case including but not limited to email campaigns, digital advertising campaigns, direct mail campaigns, profile enrichment, and internal analytics.

Agencies that utilize the Untitled ID Tag for multiple clients will be able to login to Untitled and partition the resolution data on a tag by tag basis. Each individual Untitled ID Tag’s data is stored in separate warehouses on the backend. Additionally, Agencies can white-label Untitled and have their clients log in to their own branded account.

Yes, it is legal to use Untitled ID Tag data as it falls under First Party Data. First Party Data refers to individuals who have directly interacted with your company, such as by visiting your website. The Untitled ID Tag helps you utilize this data effectively. However, it is important to comply with privacy protection laws and handle your first party data responsibly. This includes having a cookie consent banner and clear statement in your website’s privacy policy informing visitors that you collect personal data for marketing purposes. Additionally, you should provide an opt-out mechanism for visitors who wish to remove themselves from your marketing databases if they choose to do so.

Currently the Untitled ID Tag only resolves traffic in the United States.

Yes, the Untitled ID Tag is GDPR compliant as we do NOT collect or store any data from individuals in the EU. Therefore, the tool only works for those in the United States.

Yes, you can email your website visitors; however, it is important to adhere to the regulations set forth by the CAN-SPAM Act, which safeguards individuals from receiving unwanted (spam) emails. Similar to CCPA, CAN-SPAM requires you to provide an option for recipients to opt out of further communications. It is crucial to include an unsubscribe link in your marketing emails and maintain a list of unsubscribed individuals. Many mass email platforms automatically include this option in the footer and maintain a suppression list of those who have unsubscribed.

None of the tag data collected and stored in Untitled will be shared with data co-op providers or other third parties. When you connect additional data sources to Untitled, that data also remains securely in your Untitled account and will not be shared with outside parties.