Results
- 507 Additional leads matching the client ICP
- 725 Clicks generated from campaign
- Cost Per ID Tag Lead: $4.93
Agency Size
40+
Departments
Media team and Account Services team
Overview: Leap Group is a performance agency located in Louisville, KY. Leap Group was running highly targeted Google Ad search campaigns in an effort to expand their B2B client’s business in the United States.
The Challenge
Since the agency’s client has a high-price-point product that requires a degree of education and consideration, there were only a few form fills that they were able to deliver back as leads to their client from their marketing efforts. Leap Group understood that the best way to make this client successful is to have the ability to retarget visitors within that consideration phase, keeping them warm outside of Google’s typical attribution window.
THE SOLUTION
White-labeling the Untitled ID Tag.
As an agency partner, Leap Group took advantage of the agency white-labeling program and provided an experience directly to thier client under the Leap Group branding. Together with the client, they implemented the Untitled ID Tag for their client and captured a large share of the qualified traffic the Google Ads search campaigns generated, even if the individual did not fill out a form on the first visit.
Leap Groop gave the Untitled ID Tag resolutions to their client’s in-house sales team to append to their HubSpot outbound flows to further educate and nurture the qualified Google Ads search traffic that they were bringing in. As a result, they saw 5x the amount of form fills for a quote come in through the Untitled ID Tag resolutions over a 45-day period.
THE RESULTS
More Qualified Leads Matching the ICP.
Below is a comparison of the results the Untitled ID Tag provided to Leap Group to deliver back to their clients over a 30 day period:
Google Ads Results Without Untitled ID Tag:
- Total Clicks From Campaigns: 725
- Total Form Fill Leads From Campaigns: 19
- Cost Per Lead: $111
- Total Google Ads Spend: $2,110
After Implementing Untitled ID Tag:
- Additional Leads Delivered For Same Timeframe: 507
- Cost Per Lead: $4.93
- Total Monthly Spend: $2,500
Additional Benefits of Untitled
Leap Group white-labeled Untitled, thus providing not only additional leads to their client but also an additional revenue stream and marketing tool for the agency. The total results for Leap Group:
5X
increase in form fills for their client
95%
decrease in cost-per-lead for their client
~25%
increase in margin across the agency
Leveraging Untitled at Your Agency
As the architect of your clients’ marketing strategy, embracing Untitled empowers you to navigate the evolving landscape of consumer engagement with confidence and finesse.
Agencies lose time rebuilding the same targeting logic in every client account, and the results are hard to compare because no two setups are alike. Untitled gives your team one identity layer across every account, so you can build an audience playbook once, adapt it to each client, and know what is actually driving performance.
Identity, targeting, and activation work together in the same platform, which frees your team to spend more time growing accounts. Get connected with Untitled and book your demo today.
