Results
79% cost savings vs building a data stack
25% decrease in time to insight
4.5X average ROAS since utilizing Untitled dashboards
Company Size
30+
Departments
Leadership team, Sales team, Marketing team
Data Sources
An eCommerce company that sells high-end cookware was growing 400% year over year. With an amazing brand, incredible storytelling and great digital marketing, the organization was hitting an inflection point. As the business scaled, their VP of Operations was having trouble getting a holistic view on how the company was performing across different departments. He desired a consolidated, single source of truth to view of all sales, marketing, and operational KPIs. He then approached Untitled with hopes of getting help developing a modern data stack that could provide him with the access needed.
79%
Cost savings vs. building a data stack in-house
25%
Decrease in time to insight
4.5X
Average ROAS since utilizing Untitled dashboards
The Challenge
No Data Infrastructure and BI Lead to No Data-Driven Decisions.
When the VP of Operations of a high-end cookware eCommerce brand evaluated their data, he quickly realized the team had been using Shopify and Klaviyo as an impromptu data warehouse. Without a single source of truth, or any real environment for modeling and analytics, he started researching solutions and landed on the Modern Data Stack (MDS).
The team weighed a few approaches. Building a warehouse and pipeline in-house was on the table, but they knew they lacked the expertise and didn’t want to staff a data team outside their core business. Desperate for a quick fix, they cobbled together off-the-shelf tools like Segment, Fivetran, and PowerBI and tried to build dashboards themselves. The data didn’t tie out. The reports weren’t trustworthy. They needed a managed solution and that’s when they found Untitled.
The Solution
Deploying the Infrastructure Without an Internal Team.
After initial conversations, the eCommerce company subscribed to Untitled to stand up an MDS foundation fast. They synced eight data sources, including Shopify, Facebook, Google Ads, and Klaviyo, into Untitled and adopted the platform’s templated dashboards on day one.
In a matter of five days, the company was fully live on the new platform. They had a working data infrastructure for a fraction of what it would have cost to build it themselves and for the first time, their data operation let them turn insight into action.
The Post-Analysis Play
From Clean Data to Smarter Audiences.
Once the warehouse was live and the dashboards were trustworthy, the real unlock came: putting that historical Shopify data to work inside Untitled’s audience engine.
The marketing team pointed Untitled’s ICP model at their synced Shopify customer data to build a profile of their highest-value buyers, the ones with the best LTV, repeat purchase behavior, and AOV, not just anyone who’d ever clicked an ad. From there, they generated lookalike audiences off that ICP, expanding reach beyond their existing customer file into prospects who actually resembled the people already buying premium cookware.
To drive top-of-funnel demand, the team layered in Untitled intent topics, surfacing in-market buyers researching:
- Cookware
- Cast-Iron Cookware
- Kitchen Upgrades
- And other adjacent categories
Instead of spraying creative at broad interest segments on Facebook, they were now feeding their campaigns a mix of ICP-modeled lookalikes and intent-qualified prospects, all built natively from the data already flowing into Untitled.
The Impact
Accessibility, Accuracy, and Audiences That Actually Convert.
Untitled’s deployable Modern Data Stack let this eCommerce company retire their quick-fix spreadsheets and patchwork pipelines for good. They can now trust their data, ask harder questions, and find answers in the BI tool without a data engineer on staff.
More importantly, those answers translate into action. With ICP-modeled lookalikes and intent-driven prospecting feeding their paid social, the marketing team sharpened their Facebook targeting in a matter of months. Running over $100,000/month on Facebook alone, they consistently hold a 4.5x ROAS across all campaigns.
With real-time reporting, accurate data, and basic forecasting on their Shopify store layered on top, the VP of Operations now has the foundation to roll a true data culture out across the organization.
The Results
By deploying Untitled's fully managed Modern Data Stack, this high-end cookware eCommerce brand was able to skip the cost and complexity of building data infrastructure from scratch, going live in five days, surfacing trustworthy reporting across Shopify, Klaviyo, Google Ads, and Facebook, and using that clean foundation to power smarter audience targeting downstream.
79%
Cost savings vs. building a data stack in-house
25%
Decrease in time to insight
4.5X
Average ROAS since utilizing Untitled dashboards
With trustworthy data flowing into Untitled, the marketing team layered ICP modeling, lookalike audiences, and intent topics on top of their historical Shopify customers, sharpening Facebook targeting and consistently holding a 4.5x ROAS on more than $100,000/month in paid social spend. For the first time, the VP of Operations had a single source of truth across sales, marketing, operations and a data culture his team could actually act on.
About Untitled
Untitled is a marketing technology platform that helps brands turn data into growth. By unifying identity resolution, customer data enrichment, audience segmentation, and media activation, Untitled gives performance teams the tools to reach the right customers across channels.
From Streaming TV to paid social and beyond, Untitled combines audience intelligence with premium media access so brands can launch smarter campaigns, reduce acquisition costs, and drive profitable conversions. Connect with our team and book your demo with Untitled today.
