Brand Overview
Anolon is a premium cookware brand built around hard-anodized aluminum construction and hybrid nonstick surfaces, engineered for even heating, long-term durability, and easy cleaning. With a strong retail footprint and a scaling direct-to-consumer business on Shopify, Anolon serves home cooks who expect professional-grade performance in their everyday kitchens.
Anolon has partnered with Untitled to power audience intelligence and activation across digital channels, using Untitled's intent data and the Untitled DSP to expand their reach beyond traditional paid social and search.
“Since incorporating Untitled into our digital strategy, we've seen remarkable results. In just three months, Untitled has helped us increase our average order value (AOV) by 12%, a testament to its effectiveness in converting visitors into customers. Our focus was on promoting our cookware sets, and Untitled's insights have been invaluable in achieving this goal.
The Challenge
Heading into the Fourth of July holiday sale, Anolon faced a familiar challenge for scaling DTC brands: a paid media mix concentrated almost entirely in Meta Ads and Google's PPC and Shopping campaigns. Those channels were performing, but they were also saturated, bidding against the same audiences, at rising costs, in one of the most competitive retail weeks of the year.
To hit aggressive holiday revenue targets, Anolon needed a top-of-funnel driver that could reach qualified customers outside of search and social. Streaming TV was an obvious next frontier, but the team had never run CTV campaigns before and needed confidence that the channel could deliver performance, not just reach.
The core question: could Streaming TV generate measurable ROAS in a short, time-boxed holiday window, on a lean test budget?
Leveraging Untitled Audiences for Anolon
Anolon was already an active user of the Untitled ID Tag and Ideal Customer Profile AI model, which meant the audience foundation for a CTV test was already in place. By syncing first-party customer data from Shopify into Untitled, Anolon was able to:
- Build high-performing lookalike audiences modeled on their best existing purchasers, ready for activation on CTV inventory
- Generate a historical buyer segment of customers who had not purchased in over a year, a group that showed a 15% higher lifetime value than the average buyer
- Layer Untitled's audience intelligence directly into the Untitled DSP, enabling seamless activation on premium Streaming TV inventory without a separate data pipeline
This combination, first-party data, AI-modeled lookalikes, and a re-engagement segment of high-LTV lapsed buyers, gave Anolon a targeted audience strategy they could deploy on CTV without starting from scratch or wasting impressions on low-intent viewers.
Strategy & Available Inventory
With audiences built and ready, Anolon loaded their existing CTV creative into the Untitled DSP and launched a focused Fourth of July sale campaign. The team targeted their lookalike and lapsed-buyer segments across premium streaming platforms, including HBO Max, Peacock, Prime Video, and Hulu.
Creative leaned on sales-driven messaging designed specifically for the Fourth of July week and weekend, promoting Anolon's flagship cookware sets at promotional pricing. Because the audiences were already high-intent, either modeled on past purchasers or made up of lapsed high-LTV customers, the creative didn't need to build awareness from scratch. It could lead with the offer.
Campaign execution included:
- 15-second and 30-second CTV creatives tailored to the Fourth of July promotion
- Premium placements across major streaming platforms including HBO Max, Peacock, Prime Video, and Hulu
- Audience targeting driven entirely by Untitled's lookalikes and lapsed high-LTV buyer segments
The Results
Over a short, time-boxed Fourth of July campaign window, Anolon's Streaming TV test produced standout performance, converting a modest $3,000 ad spend into more than ten times the revenue and lifting average order value materially.
11X
ROAS on the campaign
$31,649
Total revenue generated
12% Lift
In average order value (AOV)
$3,000
In total ad spend
The outcome validated CTV as a viable performance channel for Anolon, not just a brand awareness play. More importantly, it proved that a lean test budget, combined with the right audience data, could generate real, attributable revenue during a high-competition retail window that's normally dominated by search and social spend.
The Power of First-Party Data in CTV
Anolon's results underscore a shift that's reshaping how modern DTC brands think about Streaming TV. For years, CTV was treated as an upper-funnel channel — a place to build brand, not close sales. That framing is outdated.
When premium CTV inventory is paired with first-party customer data and AI-modeled lookalike audiences, Streaming TV becomes a measurable, bottom-funnel revenue driver. Brands no longer have to choose between reach and performance. The audience intelligence travels with the impression.
For Anolon, the Fourth of July campaign was a proof point that CTV belongs in the omnichannel mix alongside Meta and Google, not as an experiment, but as a channel that drives real conversions when it's built on the right data foundation.
About Untitled
Untitled is a marketing technology platform that helps brands turn data into growth. By unifying identity resolution, customer data enrichment, audience segmentation, and media activation, Untitled gives performance teams the tools to reach the right customers across channels.
From Streaming TV to paid social and beyond, Untitled combines audience intelligence with premium media access so brands can launch smarter campaigns, reduce acquisition costs, and drive profitable conversions. Connect with our team below and book your demo today.
