Untitled Co-Founder and CEO Aaron Peabody joined eCommerce Radio to talk about where AI actually earns its keep, which marketing line items are quietly turning into money pits, and why “knowing your customer” and “respecting your customer” aren’t opposing forces.
What’s In The Podcast Episode?
Our co-founder and CEO, Aaron Peabody, sat down with host Eric Dye on eCommerce Radio for a conversation about what ecommerce operators should actually be doing in 2026 after two years of AI promises, a bruising 2025, and a privacy landscape that keeps moving.
It’s a practical episode. No moonshots, no “agents will run your P&L by Q3.” Mostly a case for spending your money on the things that still compound.
Listen to the episode here ^^
”Large language models are probability engines. They don't think critically and they don't imagine, regardless of what the companies building them keep implying. That's why AI slop is so easy to spot: it's patterned, because patterns are the only thing these systems produce. For low-lift, repeatable work, that's a genuine advantage. For anything that needs to be creative, unexpected, or personal, it's the wrong tool entirely.
Aaron PeabodyCo-Founder & CEO of Untitled
Five Things Included in this Podcast Episode
1. Why so many brands feel burned by AI: The disillusionment isn’t really about the technology, it’s about expectation mismatch. Aaron’s take on which AI use cases survive the hype cycle, and which ones were never going to work in the first place.
2. Where the 2026 budget should actually go: Which categories deserve more of your spend next year, and which ones look productive on a dashboard while quietly eating margin.
3. The strategy nobody’s paying attention to: Everyone’s talking about AI, attribution, and personalization. Aaron makes the case for something further down the list that most operators haven’t looked at yet.
4. The second-order effects of 2025: Tariffs, supply chain volatility, and rising acquisition costs did visible damage last year. The more interesting question is what shows up downstream in 2026 that nobody’s forecasting for.
5. Compliance, trust, and actually knowing who your customers are: Privacy regulation and platform changes made marketers more careful, and a lot more blind. Aaron’s argument for why those three things are reconcilable, and what it takes to do it.
Listen to the full episode
Apple Podcasts | Spotify | iHeartRadio | TuneIn
About Aaron Peabody
Aaron Peabody is Co-Founder and CEO of Untitled, where he leads technical vision and strategy. He’s spent close to 15 years in ad tech, working across data infrastructure, analytics, machine learning, and programmatic — the foundation of how Untitled turns messy data into marketing decisions people can act on.
Before founding Untitled, Aaron worked as a data strategist and integrations expert at an Inc. 500 programmatic company, where he advised Fortune 50 and Fortune 100 brands on the data models behind some of the largest marketing budgets in the world.
A Chicago native who now calls Louisville home, Aaron is usually somewhere between a coffee shop and a brewery with his wife Amber and their dog Piper, science fiction book in hand.
About Untitled
Untitled is an identity resolution and audience intelligence platform. We help brands and agencies identify anonymous website visitors, own their customer data outright, and build audiences that actually perform across channels.
