The Problem With How Teams Build Audiences Today
Today, performance marketing teams are spending an absurd amount of time building and testing audience segments, trying to find the people who will actually convert into paying customers. This is happening across every major marketing channel: Meta Ads, Google Ads, TikTok, and more.
Untitled solves this problem by bringing intent data to life in a way that paid media teams can actually use.
For a long time, intent data has existed, but almost exclusively for sales teams. This data type has never really existed in the context of paid media. Until now.
Untitled’s intent data is generated from over 300,000 publisher websites. A publisher, in this context, is any website that serves ads (think CNN, ESPN, Food Network, and thousands more like them).
Here’s how it works: when an ad is served on one of these sites, Untitled identifies the ad impression and simultaneously sends a crawler to index the copy on that page’s landing content, not the ad itself, but the actual content the user was reading. Using a large language model, we then bucket these readers into topics and keywords that you can search through inside the platform.
Behind each topic sits a real audience, one you can push directly into all of your paid channels with the click of a button.
With this approach, performance marketing teams can streamline audience management across all channels and test against segments made up of real human beings. No bots.
The result: a 37% reduction in cost per acquisition and a 6x to 8x improvement in return on ad spend in some cases.
Untitled is best-in-class when it comes to generating audiences that actually convert. In a world being dominated by AI and aentic workflows, if you don’t have your audiences dialed in, your workflows might save you time — but ultimately, they’re just wasting your money.
We find you the relevant people so you can focus on storytelling, value selling, and optimizing your sales pipeline.
”Intent data has existed for sales teams for a very long time, but this data type hasn't existed in the context of paid media. Until now.
Kramer CaswellCo-Founder & VP of Marketing at Untitled
How Untitled's Contextual Intent Data Works
Generated from 300,000+ publisher websites, our intent audiences are built from what people are actually reading, not modeled behavior or third-party guesses.
Untitled identifies the ad impression across 300,000+ publisher websites — CNN, ESPN, Food Network, and thousands more. Simultaneously, a crawler is sent to index the page content the user was actually reading, not the ad itself.
Using a large language model, Untitled analyzes the indexed copy and buckets readers into searchable topics and keyword-based audience segments — based on genuine content consumption, not modeled intent.
Browse and search through intent-based audience topics inside the platform. Behind every topic is a real audience segment ready to activate. Select the ones that match your campaign goals.
Push your selected audiences directly into Meta, Google, TikTok, CTV, and more — with a single click. No bots. No lookalikes. Real people, identified by what they were genuinely reading.
The Results Speak for Themselves
Teams using Untitled’s contextual intent audiences have seen a 37% reduction in cost per acquisition and a 6× to 8× improvement in return on ad spend. Those aren’t modeled projection, they’re outcomes from real campaigns running on real audiences.
The difference is signal quality. When you know someone was reading about enterprise software security before your ad reached them, you’re not guessing at intent, you’re acting on it.
Why This Matters Even More in an AI-Driven World
AI agents for marketing and automated workflows are becoming standard across every marketing team. Bid management, creative generation, campaign optimization, all increasingly handled by automation.
But automation only performs as well as the inputs it’s given. If your audience data is weak, your AI workflows will scale inefficiency, not results.
”If you don't have your audiences dialed in, your workflows might save you time, but ultimately, they're just wasting your money.
Kramer CaswellCo-Founder & VP of Marketing at Untitled
