Your Problem: You’re spending thousands to drive traffic to your website, but most visitors bounce without filling out a form. That’s money (and potential customers) slipping through your fingers.
The Reality: Today’s buyers don’t want to jump through hoops with pop-ups or gated downloads. They want frictionless experiences.
The Question: How do you capture email addresses from website visitors who never raise their hand? How do you identify who’s visiting in the first place?
Let’s Break it Down.
How Identity Resolution Lets You Capture Emails From Website Visitors
Identity resolution technology flips the script. Instead of begging for an email with a form, it helps you capture verified email addresses and identify anonymous website visitors automatically without wrecking their experience.
Here’s the simple version of how it works:
- A visitor lands on your site.
- A tracking script (like the Untitled ID Tag) recognizes the visitor through secure, privacy-compliant signals.
- That visitor’s email address is matched against a data set using an identity graph (well, that is, if the software company knows what they’re doing)
- The email is synced to your marketing channels (Klaviyo, HubSpot, Facebook Ads, etc.).
- You follow up with personalized creatives and/or emails, converting “anonymous traffic” into real customers.
💡 Example: A shopper checks out your product page but bounces before buying. With identity resolution, you can automatically capture their email address and send them a reminder email, giving you a second shot at the sale.
But Is It Legal? (Yes, When Done Right)
Marketers’ first question is usually: “This sounds amazing… but is it even legal?”
The answer: Yes, when you follow compliance best practices. Here’s why:
- U.S. only: identity resolution is typically limited to U.S. traffic. No GDPR headaches.
- Cookie consent banner: visitors are informed of tracking and can opt out at any time.
- Clear privacy policy: your site discloses how visitor data is used.
- CAN-SPAM compliance: if you’re using for email sending, every email must include unsubscribe options, accurate sender info, and honest subject lines. This makes you compliant with the CAN-SPAM Act.
Do it right, and you’re not just legal, you’re ethical! 😉
Why This Is a Game-Changer for Marketers
Let’s talk numbers.
On average, about 98% of your website visitors leave without ever filling out a form. That means nearly all the traffic you’re paying for, whether it’s from ads, SEO, or social campaigns, slips through your fingers.
And the safety net most brands rely on, the pop-up form? It doesn’t help much. At best, only 4.65% of visitors engage with a pop-up, and that number drops even lower on mobile.
In other words, you’re converting a fraction of a fraction while the majority of your audience disappears into thin air.
Making The Numbers Make Sense
*Conversion rates vary by industry, audience quality, and traffic source.
Identity resolution changes that math entirely. Instead of relying on the slim chance that someone feels like filling out a form, you can capture real, verified email addresses directly from visitors without disrupting their browsing experience.
This makes list-building seamless. With automatic syncing and integrations to platforms like Klaviyo or HubSpot, your email list grows in the background without manual uploads or clunky processes.
When you’re able to follow up with people who already know your brand, visitors who came to your site and showed interest, you’re targeting a warm audience that’s far more likely to convert than a cold list you bought from a third party.
For eCommerce brands, automotive dealers, and B2B sales teams, this isn’t just an incremental improvement; it’s like unlocking a cheat code for lead generation, turning anonymous traffic into real customers without the guesswork.
Transform your customer data into
revenue-driving audiences with Untitled
Meet Untitled: The Smarter Way to Capture Visitors
At Untitled, we’ve built identity resolution directly into our platform. Using the Untitled ID Tag, you can:
- See who’s visiting your website in real time
- Capture email addresses automatically from qualified visitors
- Enrich profiles with demographics and buyer intent signals
- Build target audiences leveraging AI
- Push audiences into your existing tools like Facebook Ads, Google Ads, Klaviyo, or HubSpot
If you’re serious about growing your customer base and tired of watching valuable traffic bounce away, Untitled gives you the edge you’ve been missing.
👉 Book a demo with Untitled and see how easy it is to turn anonymous visitors into your next best customers.
Check Out Other Articles
- How to Identify Anonymous Website Visitors and Turn Leads Into Customers
- The Power of Remarketing Campaigns: Re-Engage Visitors and Drive Conversions
- How to Create eCommerce Lead Nurturing Funnels With Your Website Visitor Data
- Transform Your Paid Ads with Data: The Role of Website Visitor Tracking Software
