In the modern digital age, marketers and advertisers have pretty much had customer and audience data delivered to them on a silver platter. From social media to Google Analytics, we had access to everything from IP data to demographic data.
That was until iOS 14 restricted access to this important information to use in retargeting campaigns, and internet browsers like Google Chrome, Safari, and Firefox announced the phasing out of third-party cookies to track user behavior (still TBD).
These changes put a spotlight on the value of first-party data and the powerful workaround of using a visitor identity resolution tool to identify anonymous website visitors and enhance ad campaign performance.
Now, sales, marketing, and revenue teams can leverage our visitor identification tool to generate qualified leads and increase ROAS. Let’s get into it.
How Our Visitor Identity Resolution Tag Works
Our visitor identity resolution tag, the Untitled ID Tag, is a small piece of code embedded on your website to collect visitor behavior.
When the tag is installed and fires on your website, you are able to see and uncover the hidden prospects on your website immediately – with or without a form fill – down to the exact person.
The Untitled ID Tag only captures visitor data after someone accepts your consent string or cookie banner. Resolution runs on a consent-based, first- and second-party framework built exclusively on U.S. records. No PII is sold to third parties to make a match. You remain the data controller; Untitled is the processor, working from your properties and your data.
Compliance isn’t automatic, and we don’t pretend it is. We’ll show you exactly how to deploy Untitled responsibly and what that looks like for your business.
The Untitled ID Tag collects and provides you with second-party data (another company’s licensed data) backed by over 300+ million records from one of the largest big data co-ops in the world. That scale is what makes resolving anonymous visitors to real people possible, matching sessions to names, emails, and addresses. Updated every single hour.
Unlike other tools that only tap into IP addresses or basic company information, we deliver up to 100 attributes such as:
- First and last name
- Personal and business email
- Household address
- Mobile phone number
- Income levels
- Age and gender
- Buyer intent score
- Pages visited
- Session duration
- And more.
The Untitled ID Tag is not only easy to implement but also integrates seamlessly with 100+ various marketing automation platforms, CRM systems, and analytics tools, making it a versatile addition to your marketing toolkit.
Download the Untitled Tips & Tricks guide and start your free trial today
1. Identify Anonymous Website Visitors to Generate More Leads
We all know consumers are smart about what companies do with their data, and sometimes they’re hesitant to fork it over. That means less leads in your database.
However, a visitor identity resolution tool uncovers website visitors without the need of a form fill. With the Untitled ID Tag, collect anonymous website visitor attributes, including HEMs, mobile advertising IDs, device IDs and more to create audiences to use in your marketing campaigns.
In essence, an audience is a segment of users that match a specific criteria defined by you. Audiences within Untitled are defined in four categories:
- B2C Audiences: Users with personal attributes like a personal email address, home address, and demographic attributes.
- B2B Audiences: Users with business attributes like company email address, job title, company name and more.
- Re-Activated Audiences: Users that already exist in your customer data sets (i.e. Shopify, HubSpot) that you want to market to.
- AI-Generated Audiences: Segments of users that are automatically generated by Untitled (i.e. ICP audience, Buyer Intent audience).
When we resolve a visitor with the Untitled ID Tag, we serve that back to you.
With this influx of new potential leads, you can generate new ad campaigns using lookalike audiences or create email retargeting campaigns for key accounts based on those that visit your site but do not purchase (more on this below).
2. Target Hot Leads with Email Retargeting
Speaking of people who come to your website and don’t purchase… these could be your best leads! With the identity resolution tag, you can retarget those shoppers using filters to narrow down your list.
In Untitled, simply build this audience by checking the “Hot” option under the “Buyer Intent” filter (feel free to include warm as well). Add any additional filters like “Page Path” to target users who hit a specific page.
To get the most out of this feature, integrate your email marketing tool to auto populate this list into your email tool every morning. The emails should begin sending every day to your new “Hot” leads picked up by the ID Tag.
3. Personalize Marketing Messages for Better ROAS
Sales and marketing teams can use their anonymous website visitor data to enhance personalization efforts in a few ways.
One: enrich missing first-party data with second-party data from the Untitled ID Tag.
When you combine the two pieces together to make a complete customer profile, you can better market to lost customers and upsell historical customers with targeted messaging.
Two: upload page-specific lists to your social media and advertising channels to create high-performing custom audiences.
By using audience filters, you can niche down to specific product pages or website URLs and create custom audiences to retarget Meta or Google Ads with language and content offers personalized to their behavior.
If you are a new brand that needs more data, try expanding your reach with a lookalike audience to hit more qualified users who look like current web traffic.
Personalization 🤝 conversions.
4. Improve Cross-device Attribution
When you utilize our Untitled ID Tag, you tap into a massive identity graph – a singular view of customer and prospect behavior across devices and channels.
Why is this helpful? Because you get a complete understanding of your customer to aid in attribution reporting.
Better attribution (which can still be tricky, let’s face it) means you can target users on appropriate channels, adjust ad spend accordingly, and fine-tune marketing campaigns.
Understanding where your leads enter and re-enter and re-enter again into your buyer’s funnel also allows you to tailor their experience with personalized messaging.
So instead of offering a new customer discount code to long-time customer Johnny, you can instead pinpoint where he’s at in his journey and offer up a loyalty program incentive instead.
5. Create Alignment Between Marketing and Sales
The Untitled ID Tag is just one feature of Untitled, a demand-side platform for eCommerce and DTC brands. This all-in-one solution allows your sales and marketing teams to each have access to data retrieved by the identity resolution tag, custom audience creation, and advertising campaign management with equal visibility.
So, if your sales team is unsatisfied with the current quality of leads, they can implement the Untitled ID Tag to bring in potentially qualified leads they may have otherwise never found.
Or, equally frustrating, if your team feels like they’ve reached the bottom of the barrel for leads, identity resolution is a wonderful way to reawaken your pipeline to new possibilities.
Additionally, marketing and sales can work together to tweak audience filters or build new segmented lists for specific campaigns that need updating across ad channels.
Conclusion
A visitor identification tool is the way of the future for marketing and sales teams that want to stay ahead of the competition. As privacy regulations continue to expand, your first-party data and anonymous website data will be your best bet to reach customers in a saturated market.
Using a tool like the Untitled ID Tag is quick and easy to implement, can be set up and start resolving visitor data in less than an hour, and is the go-to resource for today’s top eCommerce and DTC brands.
Ready to improve your ROAS for good? Try a 14-day free trial of Untitled today.
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