NEW FROM UNTITLED

The average automotive cost-per-lead is $283 - start lowering it with these strategies

untitled for automotive and car dealerships

UNTITLED FOR AUTOMOTIVE

Your website is a digital showroom. Start treating it like one.

Dealerships identify high-intent website visitors and convert them into leads across every channel with Untitled’s help. Retarget shoppers based on the exact vehicles viewed, segment leads by category – new, used, CPO, or service promotions – and book more test drive appointments using predictive customer insights.

Try 14-Days FreeBook a Live Demo

UNTITLED FOR AUTOMOTIVE

Your website is a digital showroom. Start treating it like one.

Dealerships identify high-intent website visitors and convert them into leads across every channel with Untitled’s help. Retarget shoppers based on the exact vehicles viewed, segment leads by category – new, used, CPO, or service promotions – and book more test drive appointments using predictive customer insights.

Try 14-Days FreeBook a Live Demo
untitled for automotive and car dealerships

THE PROBLEM YOU’RE FACING

Dealers want more leads, but acquisition is expensive.

Dealers today rely on OEM-driven programs, co-op initiatives, and third-party publishers like Autotrader for leads. Growing the acquisition funnel can be a significant expense.

THE PROBLEM YOU’RE FACING

Dealers want more leads, but acquisition is expensive.

Dealers today rely on OEM-driven programs, co-op initiatives, and third-party publishers like Autotrader for leads. Growing the acquisition funnel can be a significant expense.

$283

Is the average cost per lead in the automotive industry as of 2025, with some sources indicating figures as high as $300 per lead. Rising costs for leads are cutting into dealership margins.

$5K+

The imposition of a 25% tariff on imported vehicles and parts is projected to increase car prices by $5,000 to $15,500, adding around $100 billion in annual costs to the sector.

12.4%

Is the average close rate for qualified leads at dealerships – proving just how hard it is to turn interest into actual sales.

$283

Is the average cost per lead in the automotive industry as of 2025, with some sources indicating figures as high as $300 per lead. Rising costs for leads are cutting into dealership margins.

$5K+

The imposition of a 25% tariff on imported vehicles and parts is projected to increase car prices by $5,000 to $15,500, adding around $100 billion in annual costs to the sector.

12.4%

Is the average close rate for qualified leads at dealerships – proving just how hard it is to turn interest into actual sales.

Dealerships and Auto Groups must explore innovative and cost-effective strategies to expand their funnel with more in-market shoppers without breaking the bank

Expand your funnel without blowing your budget.

Dealerships and Auto Groups must explore innovative and cost-effective strategies to expand their funnel with more in-market shoppers without breaking the bank.

Expand your funnel without blowing your budget.

Dealerships and Auto Groups must explore innovative and cost-effective strategies to expand their funnel with more in-market shoppers without breaking the bank.

Move more inventory and drive more service with Untitled’s help – all powered by your own website data.

Identify a massive, untapped funnel on your website: visitors who show intent but don’t convert. Unlock 50% of your dealership’s website traffic by turning browsers into leads and lowering acquisition costs with Untitled’s anonymous shopper identification and retargeting precision.

Try 14-Days Free

Move more inventory and drive more service with Untitled’s help – all powered by your own website data.

Identify a massive, untapped funnel on your website: visitors who show intent but don’t convert. Unlock 50% of your dealership’s website traffic by turning browsers into leads and lowering acquisition costs with Untitled’s anonymous shopper identification and retargeting precision.

Try 14-Days Free
Unmask anonymous vehicle detail page views with an Untitled ID Tag

Unmask anonymous vehicle detail page views with an Untitled ID Tag.

Most buyers won’t fill out a lead form — but they’re still leaving behind data. Untitled ID Tag lets you resolve hidden shoppers on your site and match them to real people. Know the exact person who’s checking out your SRPs (Suggested Retail Price) and VDPs, what vehicles they’re eyeing, and what drives them before they ever arrive on the lot.

Segment website traffic by inventory type & buyer intent.

Segment website traffic by inventory type & buyer intent.

Every shopper is different — and your follow-up should be too. With Untitled’s Audience Studio, dealers can segment visitors into New, Used, CPO, and Fixed Ops audiences. Go even deeper with make, model, trim, and time-on-site filters to build laser-targeted campaigns that match each shopper’s buying signals.

Sync high-intent leads to your CRM, DMS, digital channels and email tool

Sync high-intent leads to your CRM, DMS, digital channels and email tool.

Untitled makes it easy to activate your audiences across your dealership’s marketing stack. Send hot and warm leads — scored by Untitled’s AI — straight into your CRM, DMS, or email platform. Power your BDC or service team with leads that are more likely to convert, right when it matters most.

Retarget inventory browsers in real-time with the Untitled DSP

Retarget inventory browsers in real-time with the Untitled DSP.

When a shopper leaves your website, you shouldn’t lose the deal. With Untitled’s DSP, you can retarget VDP viewers in real time across programmatic display, social, and video — showing them the exact vehicles they browsed. Whether it’s a new F-150 or a certified pre-owned Civic, bring them back to buy.

Unmask anonymous vehicle detail page views with an Untitled ID Tag.

Most buyers won’t fill out a lead form — but they’re still leaving behind data. Untitled ID Tag lets you resolve hidden shoppers on your site and match them to real people. Know the exact person who’s checking out your SRPs (Suggested Retail Price) and VDPs, what vehicles they’re eyeing, and what drives them before they ever arrive on the lot.

Unmask anonymous vehicle detail page views with an Untitled ID Tag
Segment website traffic by inventory type & buyer intent.

Segment website traffic by inventory type & buyer intent.

Every shopper is different — and your follow-up should be too. With Untitled’s Audience Studio, dealers can segment visitors into New, Used, CPO, and Fixed Ops audiences. Go even deeper with make, model, trim, and time-on-site filters to build laser-targeted campaigns that match each shopper’s buying signals.

Sync high-intent leads to your CRM, DMS, digital channels and email tool.

Untitled makes it easy to activate your audiences across your dealership’s marketing stack. Send hot and warm leads — scored by Untitled’s AI — straight into your CRM, DMS, or email platform. Power your BDC or service team with leads that are more likely to convert, right when it matters most.

Sync high-intent leads to your CRM, DMS, digital channels and email tool
Retarget inventory browsers in real-time with the Untitled DSP

Retarget inventory browsers in real-time with the Untitled DSP.

When a shopper leaves your website, you shouldn’t lose the deal. With Untitled’s DSP, you can retarget VDP viewers in real time across programmatic display, social, and video — showing them the exact vehicles they browsed. Whether it’s a new F-150 or a certified pre-owned Civic, bring them back to buy.

Identify buyers for new, used, and service before they convert.

Try 14-Days Free

Identify buyers for new, used, and service before they convert.

Try 14-Days Free
SCALE NEW VEHICLE SALES

New Inventory Audience

Capture shoppers browsing new models and SRPs. Untitled helps you identify users in-market for a new vehicle and follow up with offers that move metal faster.

SCALE USED VEHICLE SALES

Used & CPO Inventory Audience

Not all used car buyers are the same. Untitled segments visitors viewing pre-owned and certified inventory, so you can target based on exact interest — even down to make, model, and trim.

DRIVE MORE SERVICE REQUESTS

Service & Fixed Ops Audience

Know who’s looking for service before they schedule. Untitled detects service-related page visits and builds a high-value audience for oil changes, tire rotations, warranty check-ins, and more.

GET STARTED WITH UNTITLED

Whether you’re an individual dealership, auto group or OEM, Untitled can work for you.

GET STARTED WITH UNTITLED

Whether you’re an individual dealership, auto group or OEM, Untitled can work for you.

untitled for Auto Groups
untitled for Individual Dealerships

Auto Groups

For multi-rooftop groups, Untitled centralizes identity resolution and audience segmentation across stores. Track cross-store activity, coordinate marketing at the group level, and run high-performing campaigns tailored to each location’s inventory and strategy.

untitled for Auto Groups

Individual Dealerships

Untitled helps single-store operators compete like the big guys. Identify anonymous website visitors, retarget VDP browsers, and send high-intent leads to your CRM or email platform. It’s like adding a digital BDC — without the overhead.

untitled for Individual Dealerships

OEMs & Regional Marketing Teams

Untitled gives OEMs and Tier 2 teams real-time visibility into in-market behavior. Build custom audiences based on make/model interest, support co-op dealers with better data, and run programmatic campaigns that drive demand — down to the local lot level.

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.

Book a Live Demo

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.