One platform to build
and activate your
target audience strategy.

Untitled connects identity, audience building, and activation in one platform, so you can reach the right people across paid, owned, and offline channels.

✓ 500+ Brands & Agencies  ✓ Same Day Set Up

Trusted by more than 500+ leading brands and performance agencies of all sizes.

Trusted by more than 500+ leading brands and performance agencies of all sizes.

Six tools and versions of the same customer.
NO SHARED AUDIENCE
Untitled One audience strategy, activated everywhere
THE CONNECTIVE AUDIENCE LAYER
Pixel
cookie_8f2a… → Jane Doe · person_0417
Retargeting tool
device_44b1… → Jane Doe · person_0417
Email platform
jane@… → Jane Doe · person_0417
Audience tool
segment #7 → Jane Doe · person_0417
Mail vendor
123 Oak St → Jane Doe · person_0417
Attribution
user_9931 → Jane Doe · person_0417

At best, each tool recognizes a different piece of the same customer. The pixel sees a cookie. The email platform sees an address. Direct mail sees a household. Without a shared identity layer, every channel builds and activates its own version of the audience. At worst, the same person exists as a separate, disconnected customer in every channel, with no shared identity linking them together.

That is channel execution without a shared audience strategy.

No common identity. No consistent audience.

Untitled connects those signals into a shared customer profile, so every channel works from the same audience definition. Decide who you want to reach once, then activate that strategy across the tools you already use.

We connect every channel through one shared audience layer.

Built to work with your existing stack.

Answer this question

What is your target audience strategy today?

Not the tools. Not the tactics. The strategy: who are you trying to reach? How will you reach them? Why are they the right audience?

If those answers aren’t immediately clear, you’re not alone.

View the case study

“Since incorporating Untitled into our digital strategy, we've seen remarkable results. In just three months, Untitled has helped us increase our average order value (AOV) by 12%, a testament to its effectiveness in converting browsers to buyers.”

Neil HolyoakHead of Brand at Anolon Cookware

Meet Untitled

Identify, connect, and convert your target audience from one platform.

Identify

See the demand you're missing, and the demand you've earned.

Search intent data to find real people shopping your category before they've ever visited. Add the Untitled ID Tag and resolve the traffic you already have. Together, that's audience intelligence, not just a list of visitors.

Toadfish Outfitters identified 60% of their hidden website traffic and drove a 6.8X ROAS through Klaviyo
Connect

Connect with real people, not the digital noise around them.

Build saved audience segments from your first-party data, your resolved visitors, and in-market intent, all together in one place. Real people, not bots. This is the layer point solutions leave you to assemble yourself.

Gronk Fitness grew online sales by 180% by running omni-channel marketing campaigns from saved audience segments in Untitled
Build saved audience segments from your first-party data, your resolved visitors, and in-market intent, all together in Untitled. Real people, not bots
Convert

Reach real people on every channel, and close the loop.

Sync your audiences out to the marketing tools you already run. Connected TV (CTV) and direct mail retargeting powered through Untitled. Measure ROI by audience, not by campaign. Audience intelligence up, cost per acquisition down.

Hestan Culinary exceeded expectations on Connected TV (CTV) advertising through Untitled, achieving a 5.5X ROAS
Sync your audiences out to the marketing tools you already run. Connected TV (CTV) and direct mail retargeting powered through Untitled. Measure ROI by audience, not by campaign. Audience intelligence up, cost per acquisition down

Individual Capabilities

Visitor Identification

Person level resolution and identifiers

Identify anonymous website visitors →

Intent Data

Ready-made audiences for paid media

Search buyer intent data →

Customer Segmentation

Build and segment your audience data

Segment my customer data →

Sync & Enrich Data

Integrate your sources and channels

View integrations →

Connected TV

Run CTV and programmatic campaigns

Learn about the Untitled DSP →

Direct Mail Retargeting

Send mail to visitors in 24-48 hours

Retarget with direct mail →

Individual Capabilities

Two Ways to Work with Untitled

Built for brands. Built to power agencies.

Whether you manage marketing in-house or deliver it for clients, Untitled gives you one platform for identity, audience building, and activation.

◆ For consumer brands

You run marketing in-house.

Connect identity, audiences, and activation across every channel. Built for eCommerce, automotive, home services, real estate, and other consumer-facing businesses.

◆ For performance agencies

You run marketing for clients.

Offer the full Untitled platform under your own brand, manage every client from one account, and access wholesale pricing built for resale.

PROVEN ACROSS BRANDS AND AGENCIES

Brands grow with Untitled. Agencies build on it.

55%

of previously anonymous website traffic identified, on average

92%

of customers report measurable media ROI within 90 days or less

500+

brands and agencies are growing with and powered by Untitled

“Untitled is now woven into everything we do. We've automated funnel stages we never could before, added it as a line-item on retainers, and watched it become a core piece of how our agency operates.”

Michelle HPresident

“From identity to email retargeting, CTV campaigns, to cross-pollinating data assets between our verticals, Untitled has become an essential part of our digital growth and audience strategy.”

Christina ChonodyDirector of Marketing at Hestan Culinary

One compounding pipeline.

Identify who matters, understand what they want, build the audience, and activate it across every channel. Each step strengthens what comes next.

One compounding pipeline.

Identify who matters, understand what they want, build the audience, and activate it across every channel. Each step strengthens what comes next.

Google Sheet Sync Klaviyo Sync Meta Ads Sync YouTube Campaign Hulu CTV Campaign C K +450

Frequently Asked Questions.

Do you have questions for Untitled? Check out some of our frequently asked questions.

  • Untitled is a software company that provides a target audience platform for consumer-facing brands and the partners that serve them. We work with eCommerce companies, media service providers, performance agencies and consumer-oriented businesses seeking more efficient ways to identify, reach, and convert customers.

    At its core, Untitled connects brands to real people.

  • Untitled enables marketers to build and execute a target audience strategy by unifying fragmented customer data, creating actionable audiences, and activating them across digital channels without the cost and complexity of a legacy CDP or overbuilt marketing stack.

    Our platform brings identity resolution, audience building, programmatic activation, and reporting into one connected workflow, helping marketers identify, reach, and convert their ideal customers with greater efficiency, transparency, and control.

  • The Untitled ID Tag matches anonymous signals from your website visitors against our Identity Graph. Our Identity Graph consists of 300+ million unique person-level records, each with hundreds of deterministically associated attributes. When a visitor lands on your site, the Tag collects non-PII identifiers from their browser and session. These signals are then matched, through secure processes, against our Identity Graph to enrich the record with additional attributes such as contact information, professional details, and demographic attributes.

  • Yes, when implemented correctly. The Untitled ID Tag operates within U.S. privacy frameworks using a first-party and second-party data model. Compliance depends on your setup: you'll need the proper disclosures within your privacy policy, a consent management platform (CMP), and to strictly adhere to user opt-out requests. Learn more in our knowledge base →

  • Resolved visitor data can be used across a range of marketing, analytics, and operational use cases, both within your organization and across your activation channels. This includes things like paid media targeting, email marketing, direct mail retargeting, audience building, CRM enrichment, and internal analytics. Most customers use Untitled data to sharpen targeting, enhance their audiences, personalize messaging, and close attribution gaps.

  • Pricing is based on your monthly website visitor volume, implementation requirements, and level of support. Every pricing tier we offer includes access to the complete platform with zero feature gates. If you're an agency, Untitled offers wholesale pricing. Learn more about our pricing →

  • Visitor resolution data flows into your Untitled account on hourly intervals. First-party integrations (Shopify, Klaviyo, HubSpot, Salesforce) sync historical data on initial connection and continuously thereafter.

  • The Untitled ID Tag resolves US-based visitors only. Our Identity Graph is built around U.S. adults (18+) and the platform is designed around U.S. data privacy frameworks.

  • Yes! Agencies can deploy Untitled across any number of clients, with data fully segmented and logically isolated, either by tag or by client workspace. You’ll be provided access to our Agency Management System so you can deploy accounts self-serve, analyze client data, and activate audiences independently for each client. The platform can also be fully white-labeled under your brand.

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.

Book a Live Demo

Adopt a target audience strategy with Untitled.

If managing your audience means managing six separate platforms, we should talk.